Practical advice for the performing arts

Tag: producing

I Dreamed I Met a Galilean: The “Superstar” That Never Was

Hello, theater fanatics! Since my last post on this blog was, at least partially, about a revival I proposed that will likely never occur, and also since I don’t have a lot of new things to say without starting to resemble my pal the Sweaty Oracle, I thought maybe I’d share a story about another Sleepless in Seattle moment where one of my favorite shows and I passed each other like ships in the night. After over a decade of being “almost famous,” I’ve got a million of these.

If you’re a member of the Jesus Christ Superstar Zone forum, then you’ve already heard this story twice: once back in the day when our message boards ran on SMF software and we had a blog section, and then again on the new forum when I got to reminiscing about four years ago. It’s a tale I often tell because everybody can relate to the best-laid plans of mice and men going awry, and also because it illustrates a basic fact of this industry that I don’t think is going to change even with sweeping much-needed reform: you must be driven to be in the theater, it has to be the only thing you could ever choose to be in, and you’ve got to have rhinoceros skin on top of that, or else the constant rejection and the “if only” of every missed opportunity will eat away at you. But it also makes for a great story later on.

So… if you’ve read this blog, or followed my exploits both on the JCS Zone forum or on my Tumblr specifically devoted to discussing Jesus Christ Superstar, you’ve probably seen, read, or perhaps even participated in the creation of my many concepts for how I would stage a production of JCS if I was given the chance to hold the reins. But did I ever tell you I almost did? (No need to respond, that’s rhetorical.) Here’s my recollection of the chance I got to be involved in just such an opportunity…

#AttendtheTale of (Possibly) Why the Sweeney Todd Revival (Allegedly) Lacks POC Leads

Hi, gang. I’m Gibson, and today I’m here to apologize to those decrying the rumored lack of POC leads in the forthcoming Broadway revival of Sweeney Todd because… I think this is partially my fault, and it’s never fun feeling in any way responsible for establishment stupidity. (Granted, the B’way profit algorithm, attempted theft of concept, and skittish producers likely played a part in the mishegas too.) I’ll explain.

Gibson’s Top Secret Plan for the New Broadway of the Future

Hello, readers! It’s been a long while again, but it’s also been a long while since I had something to say here. I am fully vaccinated (yay!), work on the podcast continues at a slow but steady pace (more about that here and on Twitter), and, as you may have guessed from the title of this post, I’m still formulating post-COVID plans for my work in theater. You’ve seen two of the three I hope to execute on this blog already, and while I’m keeping the third under my hat for now, as I began plotting it out in Word just to concretize it a little on paper, I began folding other ideas into its structure that I realized had an application for the broader theater world outside of that concept. Thus, this post.

In all honesty, they were prompted to some extent by a — now-deleted, no clue why — Tweet at the end of May which posed the question “You wake up and you’re the head of Broadway, what’s the first thing you do?” (With a little sleuthing, I learned it was inspired by a similar tweet about Lucasfilm that had gone viral.) Though the “head of Broadway,” fun as it’d be, is an almost-impossible-to-exist position, I had several answers at the ready:

  • Convert all existing theaters into modular venues.
  • Institute a new hybrid model which combines live performances and streaming to increase accessibility and generate fresh revenue.
  • Create “instant recordings” of select performances as a one-of-a-kind souvenir for those who pay to see the show in person.

They sound great as sound bytes, but let’s break ’em down one by one to explain them in a little more detail, shall we?

In other news… an exciting development!

Hello, everyone! The proprietor of Ars Pro Concreta is back yet again to apologize for the effects of the COVID clock on his already much-taxed brain. We are in a new year, a new hope seems on the horizon in terms of beating this dread disease, and naturally, I’m the person who’s late to the party. What do I mean? Well… just when we’re starting to rise above the mist, and folks are envisioning a non-home-bound future in entertainment where they aren’t glued to their chairs consuming, I’m starting a podcast. Granted, podcasts existed before the pandemic and will continue to exist after it’s gone, but the chance for a captive audience has passed. Or has it? Your response to the subject of its content, something in the vein (heh) of Out for Blood‘s retrospective coverage of Carrie, will determine that answer.

Cue the pitch!

When most American theater aficionados think of Dance of the Vampires, they don’t think of a show that’s run successfully for 9,300+ performances, in 12 languages, in 14 countries, bringing in an audience of over 9.6 million. They think of its brief New York run starring Michael Crawford, which was such a critical and commercial disaster that it totally eclipsed the infamous Carrie in financial loss, set the new bar for legendary flops (at least until Spider-Man: Turn Off the Dark came along), and is still widely cited as proof of the ‘wisdom’ that ‘vampire musicals don’t work on Broadway.’

20 years on, it’s time for a post-mortem. Two obsessive fans dive deep into the story behind its creation, interviewing cast, crew, creators, and detractors and fans alike who watched from the sidelines, as they recall all the gory details of the road to Manhattan, from the creation of the original Roman Polanski source film in the mid-Sixties to the present day.

Some people watch a train wreck and bemoan the loss. Others wonder how it happened. “Others” is us. If you’ve ever wondered how a Broadway show — with seemingly everything going for it — can flop, don’t miss A Good Nightmare Comes So Rarely: The Rise and Fall of Dance of the Vampires, coming soon to a podcast network near you!

Further details

Needless to say, I am one of the “two obsessive fans” mentioned in the pitch. And why not? It is no secret to anyone who knows me from any forum, or this blog, that I’m a fan (and erstwhile developer, at one point) of this “little rock musical that could” devoted to fanged creatures of the night. I might as well put this knowledge to some use and finally, after attempts as disparate as significant contributions to the show’s Wikipedia entry (including the infamous heading “Casting Crawford, 9/11, and other disasters”) and a case study on Tumblr that helped shape much of Helen Shaw’s recent overview of events in Vulture, tell the definitive version of the story for people like me who just can’t resist running into proverbial burning buildings.

My co-host is performer, dramaturg, and friend Megan Lerseth, who some of you might recognize if you’ve ever attended NYCRHPS‘ performances at Cinépolis Chelsea Cinemas or spent a modicum of time in the corner of Internet fandom devoted to AMC’s The Terror. (As she’s had significant input on my further development of the long-rumored “new English version more faithful to the European original,” that may come up as well. We’re debating whether or not it’s necessary; I think it’s a novel hook, with an interesting twist on the typical “don’t let this happen to you” shtick.)

You’ll hear all kinds of things you may never have encountered before, such as:

  • A rare demo of “Total Eclipse of the Heart” — in very much “Totale Finsternis” form, thank you very much — by Marcus Lovett and the late Laurie Beechman.
  • New(-ish — this is Jim Steinman we’re talking about, after all) songs intended for DOTV that did not make the final cut, including yet another case of recycling and what happens when a frustrated composer is asked to write a comic number for peasants who have adjusted to their lot.
  • Just where all the recycled material, spoken and sung, had its origin. (An exercise akin to an archaeological expedition, let me tell you…)
  • The story of a high school-aged fan in Rochester, NY, who couldn’t let DOTV be the final word on Tanz and staged a more faithful variant on the sly four times (!), eventually founding a highly regarded youth arts program in the process.
  • Insider stories!
  • Tapes of music rehearsals!
  • In-depth exploration of the myriad changing versions of script and score!

And much, much more!

Any help you can offer…

As we enter active research, development, and pre-production, we’re looking for anyone connected with the show, be it overseas or on Broadway. If you saw/heard it, if you were in it, if you worked for it, we want to hear from you! Comment here or contact us on social media (@garlicgothic on Twitter) if that describes you.

Post-Pandemic Plans, Vol. 2: #TAPROOMmusicals

Hi, everybody! Has it been six months since I last wrote here? I guess it’s true what commentators have been saying lately: the coronavirus has forced many behavior changes throughout societies across the globe, including how we work, shop, and interact with others. Culturally, and economically, we’ve never seen so swift a change in our world. We are all globally on “COVID time.” Which, I suppose, is how six months can go by without an entry and it’ll seem like it wasn’t nearly that long.

When I last wrote here, I began a series where I discussed ideas for the future. I’m a young entrepreneur, I’ve got my own production arm (Hunter Arrogant Entertainment), and I have some ideas for changing the ways we think about and present live theater, even if only on a local scale. They’re all listed in brief on page 3 of my company’s mission statement (hitherto tucked away on my bio page above), but I thought I’d expand on the thoughts behind them, the better to make my intentions clear as H.A. pushes forward into the future. Plus, if my friends who believe in the power of manifestation and post about it incessantly on every social media platform in existence are anything to go by, then “speaking it into being” may help me push it that extra inch farther when the time comes, however far off in the future that may ultimately be.

The second idea I’d like to discuss… well, I’m confident enough about it to have already developed a hashtag. It’s called #TAPROOMmusicals.


I’ve always been the kind of person who looks for ways of doing theater that shake things up. So it shouldn’t be especially surprising that I stumbled across The Back Room Shakespeare Project. Their main page, to which I linked, is — as of this writing — currently (and rightfully) amplifying the Black Lives Matter cause, so I’ll give you the four basic rules of how they prepare and present Shakespeare myself: 1) serious actors, 2) no director, 3) one rehearsal, 4) performed in a bar.

To elaborate on that a bit for those of you who might be alarmed or dismiss that as a shallow approach at best, it might help if I quote from the page explaining their reason for being and how the whole thing works:

Every convention of your average modern theatre serves to cut the audience off from the play. In every way, they tell us to shut down and erase ourselves. The actors are blinded by the stage lights, barely able to see the audience sitting quietly in the darkness, turning their tickets into fifty-dollar naps.

This is madness.

Because in Shakespeare’s theatre, the audience was an unruly bunch of drunks who came for the bear-baiting and stayed to check out the tragedy. They were practically on stage, buying nuts and beer from wandering vendors all the way to the bloody end.

Shakespeare’s actors had no director. They rehearsed only the fights and dances. They got their lines and their cues, they grabbed their balls and tried to tell the truth. When they failed, they probably really bit it.

Hell of a legend, right?

The Back Room Shakespeare Project takes as much of it as seems useful. We read the play once, we memorize our parts, and we rehearse it once. We have no director, and we perform in bars, for free. For you! An unruly bunch of drunks!

We’re not trying to re-create Elizabethan London. We’re trying make a space where Shakespeare’s beautiful, bawdy and bloody plays feel at home. Where actors can be responsible for their own creative work. We’re looking for a party. A riot! A hoot! We try to turn people on, and turn nothing off – not even the cellphone. It’s storytime, not judgement day.

So. Welcome!

The bar’s in the front, the play’s in the back. Visit one and then the other – in the order and with the frequency that you see fit.

No director, one rehearsal, at a bar. We try to be as recklessly playful with it as we are deadly serious.

– “The hell is this all about?” — The Back Room Shakespeare Project

They have very specific values and goals they strive to achieve, and they’ve received a lot of raves for their work. But don’t take my word for it; check them out for yourself.

(In case you’re still a little skeptical, I also highly recommend reading co-founder Samuel McClure Taylor’s books on what he calls “old-school Shakespeare,” which can be purchased at this link. He explains all of it — and lays out how to achieve similar results — far better than I can.)

If nothing else, The Back Room Shakespeare Project takes a hammer to the notion that art is an elitist activity for an elite audience, a myth that I have been trying to dispel almost since I entered the business. This is, at the very least, a gross misconception. Art is not (only) dilettantes racking up student loans on a useless major defiantly showing off their skills in a plea for attention. Art is a medium to convey non-conformist messages, spread social awareness, construct safe spaces for conversation, and challenge hegemony in traditional communities. And yet people often get intimidated even to enter a theater. Breaking down any barrier to enjoying art, by any means, is most welcome indeed. I’ve crossed swords with Grammy-winning songwriter/producer Jim Steinman many times over the years, and for good reason, but you’ve got to give a broken clock credit for being right twice a day, if nothing else, and he couldn’t have put it better when he said, “It’s all art, all theater, all show business, all music. In the end, there shouldn’t be boundaries, fences, labels, or limits. It should be obvious to any enlightened person that it’s valid to place Salome next to West Side Story next to Sgt. Pepper’s Lonely Hearts Club Band. They all serve the same function, to amplify and clarify existence. They inspire and make the heart beat faster — the soul richer!”

But I don’t do Shakespeare. (Or, at least, not very often.) I primarily do musicals. Almost any musical involves large casts. It’s more like directing an army than the scope of a small situation involving few people, toward which something as adaptable as Shakespeare is certainly more open. So where do I come in?


That, folks, is what #TAPROOMmusicals is all about. It’s a workshop inspired by The Back Room Shakespeare Project, which will test their methodology, objectives, and principles on book musicals, proving — if nothing else — there’s nothing like a good might-crash-and-burn-might-be-amazing experiment.

This is not The Reduced Shakespeare Company or anything like that; it’s not goofy already bar-friendly theater at a Chuck E. Cheese for adults. (Although admittedly it’ll probably start that way, to a certain extent at least; #TAPROOMmusicals is an easy place to stick a backdoor pilot for another notion of mine, Ocean State Rock Opera, devoted to presenting live performances of rock operas — both classics of the genre and original material by local New England based talent — as well as album and artist tributes, primarily as nightclub concert events. Shows like Jesus Christ Superstar, The Who’s TOMMY, and American Idiot are very easy to mount in such a context.) I want to tackle more difficult territory.

Like what, you say? Well, let’s consider… I dunno… Camelot. That show doesn’t scream #TAPROOMmusicals. Elaborate dances, costume parades, a production that cost over a million dollars in 1960. The original overpriced fairy tale of chivalry, right? Well, crack open a copy of the script — it’s not hard to find if you know where to look, and frankly, any version will do — and turn on the news while you’re doing that. Skip the mishegas, and focus on what you see… and how much the news and the script have in common. Sex, violence, betrayal, death, and a scandal-ridden government, are among many extremely heavy issues that are all still relevant, and at its core, just three people. Real people with real feelings, real insecurities, real contradictions. Complicated, flawed, fascinating people, experiencing fiery, tragic, thought-provoking events, in a muscular, aggressive, confrontational world.

Do you think somebody sitting in a bar in 2020 (well, 2022-ish, if we’re being realistic) won’t understand a politician, experienced or otherwise, who continually refuses to face the obvious dangers lurking around every corner? (Shit, looking at the election results, they probably even voted for the dumb bastard, whomever you think that description fits.) There’s no chance someone ordering a round will relate to a woman with the gentlest, most caring husband in the world who leaves him for another man, or even the guy who bones his best friend’s wife? And anyone in a bar who gets maudlin-drunk and waxes passionate could connect to Arthur’s passion for the philosophy of law and for changing the world, Guenevere’s passion for life and romance, Lancelot’s passion for Arthur’s dream and Guenevere’s love.

Whatever else it would be, it’s a safe bet that a #TAPROOMmusicals Camelot would be intimate, close-up, psychological, and personal. Maybe even funny. Sexy. Sad. You trim it, of course; you slice to the bone, center on the most important, provocative moments, and get it down to a good 90 minutes, which is about the most attention span you can expect in a tap room if you’re lucky. (It’s a tall order, but it’s not impossible.) You lose all the unnecessary trappings that have nothing to do with the story; there’s no room for them anyway. Most importantly, you dive into one of the greatest legends of the western world, plunge into the dark world of Arthur, King of the Britons, and his knights of the Round Table, and you give it all the power and depth of understanding that you can.

It might crash and burn. But it might be amazing.


Well, that’s all I have for now. Tune in soon for my next post-pandemic plan!

On Filming Theater, and Why It Doesn’t Happen More

In spaces where the performing arts are discussed, there are only so many topics under the sun. A number of them come up so often that resurrecting the subject is likely to be seen as beating a dead horse.

Among such well-trod ground is the debate over whether or not professionally filming plays and musicals for commercial release should be standard practice. Time and again, I see posts on the Internet that make arguments more or less along the lines of those captured in this screenshot:

Tumblr user sarahexplosions: "if Broadway doesn't want bootlegs floating around then they need to get their act together and make legal recordings. you can say all you want that theater is meant to be enjoyed live, but the fact of the matter is not everybody can get to NYC to go to a Broadway show. not everybody can afford to take the time off of work and buy a plane ticket to NYC and buy a night in a hotel AND get the ticket to the show. people wants to see the shows, that's why there's a bootleg market in the first place, but it's unreasonable to expect that everyone has the time, money, and ability to make it out to the one place in the world to see something on Broadway, especially if it's a limited engagement. so record that shit, slap some subtitles on it, and sell it so we can buy it legally."

Tumblr user actyourshoesizegirl: "Reblogging this every time I see it. Copyright is important for creators but it should not support cultural elitism. Affordability and accessibility of cultural content is key unless we want to live in a very divided society."

At the time of capture, this post had garnered 184,556 notes.
A sample argument on the subject of professionally filming plays or musicals. Something along these lines is posted nearly every time the subject comes up. (If the image did not load, the posts captured in it should appear as alt text; if not, please leave a comment.)

Needless to say, as a working producer, I can tell you it’s not nearly that simple. I’m more than willing to elaborate.

Before I begin to describe the ins and outs of professionally recording a show, however, let me start by unpacking the notion that a lack of accessibility to Broadway shows (specifically) constitutes cultural elitism. Considering how egalitarian the people who post this stuff usually are when it comes to such a viewpoint in other areas, they inevitably treat “Broadway tickets should be cheaper and shows should be filmed” as the be-all and end-all of accessibility, when no one talks about supporting the local theater/arts scene, petitioning for more governmental support and funding for the arts, fighting for changes in how licensing agencies operate so newer shows are made available sooner and licensing shows, in general, becomes cheaper so companies are more likely to put them on, encouraging more work from new playwrights and new companies so the overall talent pool is bolstered, etc. Yes, “theater is more than Broadway” can be an elitist viewpoint for some people, but there’s so much more to the issue of accessibility than focusing specifically on Broadway.

Since we are focusing, however, let’s unpack one more common argument from the “everything should be filmed” side that falls apart under closer scrutiny. While such taping could theoretically expand interest in theater, from a purely economic standpoint, Broadway is not dying. Grosses increase in record numbers every year, flop rates generally have remained the same for a long time, and rather than the massive ticket price hikes of the past few years causing Broadway to buckle under its own weight, the audience has simply shifted to the tourists flocking to New York as a vacation destination. As much as one would like it to be true to bolster their argument, even if one’s favorite shows are closing, the industry simply hasn’t gotten to a point of “adapt or die” for media accessibility, and an “evolution” where we move more toward taped theater will only be necessary when theater-going as a hobby/tourist attraction falls in both ticket sales and gross.

Having said that, the people against taping shows for commercial release have bullshit arguments as well. The question is not, and hopefully never will be, “Why can’t they make legally available recordings of Broadway shows?” We absolutely can, and most of the major complaints other producers make about why it’s unwise to do so are bogus. For example, the argument that, given the rise in ticket prices, someone might opt for the filmed version instead and take money out of their pocket, or worse, convey the idea that the filmed version is a reasonable substitute for the live show, was proven wrong just over a decade ago with the release of the movie versions of Chicago and The Phantom of the Opera, both long-running Broadway shows, both of which saw an upward spike in ticket sales because of the film releases. It’s intelligent not just in terms of preservation, but in terms of revenue.

Now, “Why don’t they…. (etc.)” — well, as Dr. Lanning’s hologram frequently says in I, Robot, “That, detective, is the right question.” We don’t do it as often as we theoretically could because the actual sales rarely return the cost of investment, and a filmed record of a live performance is a serious investment, both of time and money, with little chance of return. And to explain why — here’s the part you came for — I’m going to break down the hard and expensive process for you:

  • Securing the rights. Film/broadcast rights are not automatically granted to the producers of the show, so one would have to work out an arrangement with the author(s) and composer(s), both in terms of an initial upfront payment and in terms of royalties.
  • Union costs before, during, and after filming. Bear in mind I’m not just talking union salaries which get a substantial bump due to filming (one has to contend with Actors’ Equity, the Stage Directors and Choreographers Society, United Scenic Artists, International Alliance of Theatrical Stage Employees, and so on when it comes to salary hikes), but also the copyright issue. The work of a creative team on each production (blocking/staging, choreography, production design, etc.) is copyrightable, and that means the director, choreographer, designer, and so forth are owed royalties after the fact. This isn’t something we can avoid, and it gets pricey. (Nothing wrong with unions at all, I’m all for ’em, but look into what Equity asks for filming a 30-second commercial [or watch the Chorus Line documentary, Every Little Step, and learn about the hoops the filmmakers had to jump through just to shoot the audition process for it], realize that a small Broadway musical costs at least ten and a half million dollars, and that many shows only finally tie up enough capital to get past opening night at the eleventh hour, and realize how big of a pain in the ass that is.)
  • The filming itself, and production costs. Filming of a really good pro-shot feature tends to be a three-day affair, minimum. Day 1 is done so that they can make sure all the equipment is working, and so the crew can see the show and get an idea of what they want to film, how best to shoot a specific scene or song, etc. Days 2 and 3 are actual recordings, and they do two days so they can cut together the best of what they get. As for the audience, on infrequent occasions, at least one of the days is a normal performance where people have paid to be there, but the majority of the time, the audience for filming is chosen from a paper service like Black List, 1iota, or others (to rule out any of the conceivable unpredictable mishaps involving a real live audience), and tickets are free for all the shows, which is more money out of the producers’ pockets. Aside from that, a fully realized filming costs real money, not only including paying everyone but also for the entire bucket of what it costs to make a “professional” movie. Whether released before or after a show closes, someone has to pony up the huge cost of filming, editing (and any other post-production), and releasing, which — on the low end — is at least $500,000 or more. All of it money they will likely never see back in their lifetime. (Even the stuff preserved by the New York Public Library’s Theater On Film and Tape Archive, which is only available for viewing to serious researchers at minimal cost and is far from release quality [usually aiming a camera at the stage, with the occasional pan, and that’s it] and often not subject to the same setup, editing, and post-production costs as a result, still has a ballpark cost of around $15,000 average, for which the producers are on the hook. If the show is already hemorrhaging money at an alarming rate, they may not see the worth of an extra few grand for an archival tape that few will ever watch.)
  • Finding a distributor. That’s a whole other issue, as, especially today, with the evolution of other entertainment media which is still spreading, theater simply doesn’t have widespread appeal. The only shows that could potentially turn a profit from these would be the mega-hits (name brands like anything by Cirque du Soleil, or shows like Les Mis, Phantom, Rent, Cats, etc.), which hardly need it. Releasing a recording of a newer, comparatively obscure piece, no matter how much one loves it, would never be anything but even more money down the drain. Here’s an example of an artistically-successful-but-commercially-D.O.A. Broadway show that got filmed: Passing Strange. Exceptionally well-filmed (by Spike Lee, no less), well-reviewed, a fine film recording of a show. So explain why the interest level is such that the video cannot be found among the top 10,000 titles on Amazon. One can point to newer distribution platforms, like online streaming (Amazon, Hulu, iTunes, Netflix, etc.) or made-to-order DVDs, both of which sound like safe bets for profitability to the layman, but the problem with those is mainly that the technology is too new for theater as a whole to catch up with, and especially so concerning unions (who haven’t even begun to split hairs over royalties and other issues on digital platforms).

What all of this boils down to is that, after all is said and done, the relatively few people who purchase it don’t constitute enough revenue to create a good profit margin. Why set aside money to professionally film even a hit, when it’s hard enough to fund a show as it is without throwing in the additional cost of filming a video which is probably even less likely to be profitable than the show itself?

There are always exceptions to what I’ve said above, but they also always have a reason that they are the exception and not the rule:

What about BroadwayHD / Great Performances or Live From Lincoln Center on PBS / Metropolitan Opera / NT Live? (to mention just a few)

Well, firstly, it’s worth noting that this largely falls under the category of “theater filmed by not-for-profit entities.” Those groups have generous donors who can foot the bill and pay for shows to be recorded without worrying about a return. Secondly, they often neatly sidestep for-profit production issues such as royalties, marketing costs, distribution, etc., by just doing a limited broadcast, be it standard definition or high, instead of a commercial release.

Okay, fine. But what about Shrek?

Like Passing Strange had Spike Lee in its corner, Shrek had DreamWorks, a major animated feature motion picture company, with more to gain in the long term by investing in the creation of a high-definition video of their musical. It’s more likely than not that, on a very basic level, they lost hundreds of thousands of dollars in the process, but it’s also safe to assume that DreamWorks saw it as an important, long-term investment, the accepted “price” of increasing exposure for its film/merchandise franchise to a larger audience.

But Legally Blonde

…was never made available for sale? Is that how you were about to finish that? Because it wasn’t; it was just broadcast on MTV a few times. It costs more for retail/direct-to-consumer distribution than to just have MTV pay to broadcast your show on their channel. In this case, the producers of Legally Blonde, who covered some (or, likely, most) of the filming production expenses, were guaranteed a set amount from Viacom for broadcast rights. Likely, they were then privy to additional fees pending the achievement of certain rating benchmarks. That’s cash in the bank, as opposed to waiting for sales numbers on a commercial release and ending up “in the red.”

Do I dare ask about the closing night of Rent?

You can, but all that will do is give me the chance to talk about how Rent was a popular property with a guaranteed audience, that said audience had made the film successful enough a couple of years prior that Sony thought it worth the risk of signing on to distribute, and that it had added “X factor” just by being a special event. (Sometimes that makes all the difference; special events or limited runs, for example, the Les Mis anniversary shoots, get some priority because that potentially increases the already limited purchasing demographic.)

What about non-universal brands? (Examples: Elisabeth, Boy George’s Taboo, Our House, Jerry Springer The Opera, etc.)

Is Elisabeth a name brand like the above-named shows over in Europe? Do you remember the shit-storm and ratings that ensued when the BBC announced it would air Jerry Springer The Opera (which certainly deserves its title, more opera than musical theater)? Were Boy George’s Taboo or Our House big enough in the UK that some sales to those who might not buy a theater ticket may result, complete with recognizable pop song catalogs as scores? Not to continue answering a question with a question, but is this starting to make sense?

Don’t get me wrong — I want to resolve this issue in my lifetime, and we will. I just completed a production budget for a high-definition video feature version of one of my company’s original musicals, which we would make a line item of our standard show production budget. But our colleagues sneer at us for being unrealistic, and from a business standpoint, it’s hard to argue with them at present.

We need your enthusiasm, but we need you to be clear on what’s involved, too. Hopefully, now you are, and will bear this in mind the next time you ask about a pro shot of a show becoming standard practice. Help us figure out these hurdles, and we’ll be able to help you.

(Note: The above info was originally posted at gdelgiproducer on August 4, 2015. It has been modified for its present audience.)

Marketing: “The Peter Pan Syndrome”

Continuing with the notion of de-tangling mysterious aspects of theater, this will be the first in what will likely become an informal series of posts on how to market a play or musical. You raised the money, you assembled the cast (and musicians, in the event of a musical), you booked the venue, and your show is ready to go… now all you need to do is inform the public!

I feel that much of modern marketing, for good or ill, is determined in part by past practices. Further, I believe that some people or companies were ahead of the curve for their day, as evidenced by the fact that the larger players eventually adopted many of their practices, causing what used to be radical techniques to become commonplace in today’s entertainment industry, techniques that Broadway has adopted as well. Such is the case with “The Peter Pan Syndrome.”

“The Peter Pan Syndrome” was the brainchild of a studio called American International Pictures (AIP). Formed in April 1956 by James H. Nicholson, former Sales Manager of Realart Pictures, and Samuel Z. Arkoff, an entertainment lawyer, AIP was dedicated to releasing independently produced, low-budget films packaged as double features, primarily of interest to the teenagers of the 1950s, 1960s, and 1970s. Stuff like Invasion of the Star Creatures, It Conquered the World, Zontar, The Thing from Venus, and all those cheesy B-movies that you love because you grew up laughing at that type of entertainment on MST3K.

Among how AIP foresaw many of today’s entertainment industry techniques, they were the first company to use focus groups, polling American teenagers about what they would like to see and using their responses to determine titles, stars, and story content. As a result of their attempts at early market research, they narrowed down their audience as follows. (Think about current marketing, and you’ll realize this became the barometer by which many advertising campaigns in the entertainment industry today have been measured.)

The AIP publicity department discovered that a younger child will generally watch anything an older child will watch. On the other hand, an older child will generally not watch anything a younger child will watch. On a similar note, a girl will — theoretically, mind you, and this was in a less enlightened time — watch anything a boy will watch, while a boy will not watch anything a girl will watch.

From this data, they concluded that the demographic to which their advertising (poster art, tagline, etc.) most needed to appeal was the 19-year-old male audience, thus the label “The Peter Pan Syndrome.” You can argue with the logic, especially whether or not it still applies to audiences today, but AIP made a bundle during its decades of operation, and once Hollywood saw their success, it more or less adopted that attitude to marketing full-stop (as can be seen by the annoying sameness that taints today’s product and the way it is advertised).

On this matter, I turn to my reading audience and open the floor for discussion. Do you think “The Peter Pan Syndrome” is the only way to successfully market a play or musical? What plays or musicals do you think are using the techniques of “The Peter Pan Syndrome” in their marketing today? How successful do you think they are? Is there room for improvement?

(Note: The above info was originally posted at gdelgiproducer on June 21, 2013. It has been modified for its present audience.)

Lab? Reading? Workshop? Let’s Talk Terminology

Since I’m de-mystifying a handful of things about theater on this blog, I thought it might be a good idea to untangle the pre-production process on a musical or play for my readers, especially as one phase of development is starting to get a lot of attention in the news lately.

How did I realize how important this topic was? A few years back, I had the privilege of associate producing the staged reading of a new evening of one-acts, American Asylum. The experience was quite successful, in that it resulted in a signed deal for a Broadway company. (You haven’t heard of it? Look, development takes a long time, people.)

But when I got home from NY and began explaining what I’d just been working on to a layperson friend, I did something that troubled me a little bit. As I tried to clarify, I found myself using the terms “reading” and “workshop” interchangeably, yet insisting that they weren’t the same thing. They pressed me to articulate the specific differences, and I struggled to come up with an answer. The more I asked around, both within and without the industry, the more I realized I wasn’t alone. And with disputes between Actors’ Equity and the Broadway League over “developmental labs” now forming a big part of show biz news, I began to feel that maybe it was about time someone sat down and explained it.

More than one developmental process is now considered fundamental to a show’s creation, though they are relatively recent in origin. They’re all technically different, but people tend to use the terms for them fairly loosely; this is understandable, as these days there is considerable bleed-through of each into the others. Still, the distinctions are important at a contractual level and a… I’ll call it spiritual… level, so it’s worth the lesson. (My very loose definitions of readings and workshops, as well as their origin stories, are derived from Stephen Sondheim’s book Finishing the Hat, a good source in any event, but are not particularly binding, and indeed the two overlap at points.)

Readings

During the development of Larry Gelbart, Burt Shevelove, and Sondheim’s musical comedy A Funny Thing Happened on the Way to the Forum, they were courting legendary director/choreographer Jerome Robbins (who had just collaborated with Sondheim, with much success, on West Side Story and Gypsy) to lead the creative team. Unfortunately, due to Robbins’ busy schedule as a ballet choreographer, he was unable to commit to definite meetings about directing the piece, and he informed the authors that since he had several questions about both the script and the unfinished score, it might be a good idea to assemble a group of actors and have them read through the show while the composer played and sang whatever songs he had written.

To quote Sondheim: “The reading, of course, turned out to be a revelation. Unadorned by scenery and costumes, unrehearsed, sung (by me) with no refinement and only approximate pitch, the show was stripped naked, plain for all of us to see at both its best and worst, as well as the dangerous territory in between. […] in that large, empty room we could see the show for what it was […] So much that had to be rewritten or filled out or cut down was suddenly clear. And, best of all, it was still malleable. […] What we had effectively done was to save ourselves large amounts of time that would have been spent fixing the show in the customary rushed, exhausted late-night ambiance of out-of-town hotel rooms. […] The notion worked so well that [they frequently repeated the process subsequently], and over time other producers and directors started to recognize its value. Before long, every gestating musical held readings…”

(Incidentally, Robbins, for whom the process was created, ultimately could not commit to the show but came back to fix a few things last-minute out-of-town, and his improvements led it to be one of Sondheim’s earliest hits.)

At its barest essentials, a reading can be as simple as actors sitting around a table with scripts they’ve barely had time to read and a composer singing solo at a piano. This type of reading, predictably enough, is commonly referred to as a “table reading.” Generally, there is little rehearsal; maybe some private sessions, a music rehearsal or two if the cast is singing as well as reading the piece.

A variant of this process, the “staged reading,” differs in that the actors are for sure singing the score (in the case of a musical), they have around a week of rehearsal, and they present the material at music stands rather than seated around a table. The rehearsal period for each actor can’t be more than 29 hours according to Equity, and there are to be no props, costumes, sets, choreography, or production values period. Everyone involved gets paid for these, and it’s generally very low.

Workshops

Workshops are something else again, the “inevitable afterbirth” (as Mel Brooks put it in History of the World: Part I) of the reading, and not quite so simple as all that. As Sondheim put it, “What had begun as a learning experience for the authors became transmogrified into a thinly disguised backers’ audition […] so that the producers can raise the production money and start the highly desired (and overrated) anticipation known as ‘buzz.'”

Don’t get me wrong, workshops are equally aimed at the authors being able to discover the strengths and weaknesses of their work, but there are a few more moving parts, to understate it considerably. Today, a workshop can be — and often is — a semi-production, a full presentation of the material in a rehearsal room with a carefully chosen full-sized fully-miked cast, skeletal sets, suggestions of costumes, minimal props, elaborate staging and choreography, and an orchestra in the form of a small or even full-sized band (in the case of a musical). Throw in a large invited audience, usually of deep-pocketed strangers hoping to be entertained, and let it be the kind of event with performances scheduled to run sometimes as long as two weeks, and you’ve got the average workshop. It’s not unlike seeing a rehearsal of a finished production before it moves into a theater and they start adding the design and tech elements.

The actors are pretty well paid, though there is ultimately more money down the line than upfront, as they receive a small collective percentage or “points” in the final production and all subsequent productions of that script, which dates from the kerfuffle over Michael Bennett’s development of A Chorus Line, a process that consisted largely of using the stories of actual dancers (initially) without proper compensation. It’s certainly not unfair, as the project in question being work-shopped is in development and changing based on everyone’s work, with actors frequently inspiring, say, changes to the script, like cuts or even actual lines. It is for this reason that the right of “first refusal” (i.e., they ask the actor in question to play their role in the final production before anyone else) is built in as well; if the character is cut or changes enough that casting someone else is a better idea, the producer is obligated to buy them out with four weeks’ salary. 

(In all honesty, under either this or the following conditions, I feel not all actors in all situations deserve a cut of the show’s future profits; it should be treated on a case-by-case basis. But that’s unlikely to change any time soon.)

Developmental Labs

Developmental labs… where do I begin? They’re fairly new to the game, and it shows. To this day, no one has been able to adequately explain to me what a developmental lab accomplishes that a reading or workshop doesn’t. There is no earthly reason for this distinction to exist, contractually or otherwise. 

There is a wide range of options for what a finished lab would look like, with differing levels of rehearsal time, staging, and memorization (on the actors’ parts), the idea being that a given lab is devoted to whatever is deemed most useful to the creative team at that specific phase of the show’s development, but who said a workshop or a reading couldn’t have a specific aim? Provided one has the backing, one can do as many readings or workshops as necessary en route to the desired destination, focusing on whatever one wishes.

The primary difference, as far as a producer is concerned, seems to be the money. As of this writing, under a developmental lab contract, actors are paid more weekly upfront, in part to compensate for the fact that they do not receive any percentage/points in the final production of the show and are not guaranteed the first refusal on their part. Actors’ Equity OK’ed this arrangement because shows no longer follow a predictable route to Broadway and there are more developmental steps needed in the current commercial climate. (“…Are there?” is usually my response.)

Producers have taken huge advantage of this lightened financial burden; rarely if ever is a show developed under a traditional workshop contract anymore. Sound business sense, to be sure — when the majority of productions are not profitable, producers don’t want to gamble even more money. Equity, realizing too late that they’ve made a mistake and are interested in preserving union work, has recently begun a campaign (trending as “#NotALabRat” on Twitter) to restructure the developmental lab agreement to better include the actors who helped create the show. They’ve gone on strike, putting developmental labs, workshops, and readings on their “do not work” list and stating further that any non-union person who takes part in a lab, due to producers not being able to afford union performers due to Equity’s demands, will be banned from ever being able to join Equity. Union actors, for their part, are divided in this fight on whether it’s better to work more or be paid more.

Speaking for myself, I agree with Annoying Actor Friend’s words on the subject in 2015. I don’t see why the developmental lab agreement exists, or who thought this was a good idea. Further, you can’t say that Equity isn’t doing exactly what a union is supposed to do in this situation. Section 7 of the National Labor Relations Act states in part, “Employees shall have the right […] to engage in other concerted activities for the purpose of collective bargaining or other mutual aid or protection.” This fits the bill.

I also feel, however, that Equity is having the wrong conversation with the Broadway League. For no discernible reason, they’re fighting to adjust a shit contract that shouldn’t exist to resemble a fine contract that already exists (i.e., putting labs on virtually the same level as workshops). Not to shit-talk, but I’m sure this is why the leaders of Equity are described as “smart fellas” by dyslexics. The more logical choice would be one of two options: 1) fight to abolish the developmental lab contract option, meaning we’re back to just readings and workshops, and if producers switch to readings because workshop money is prohibitive, then that can lead to a whole other discussion (namely, a fight for better compensation for readings), or 2) move to amend the existing workshop contract in some way to reflect today’s economy and bring it somewhat in line with the “advantages” of the developmental lab agreement. I would picture the latter conversation being along the lines of “Look, we’re done with developmental labs, it was a bad deal in the long term, there is no earthly reason for this distinction to exist contractually or otherwise, how about we amend the workshop contract to two options: standard salary, percentage, and right of first refusal, or take more money upfront, agree to a smaller percentage down the line (which is still substantial money if it’s a Wicked or Phantom), lessen the buyout amount commensurate to the other new math, and everybody goes home happy.” 

Additionally, I think that striking from anything not directly related to a lab such as workshops or staged readings is horseshit, especially as the negative publicity surrounding labs will almost certainly lead to producers — even temporarily — pursuing the more lucrative workshops or more stable readings instead, and you would think they’d encourage making fair money under those agreements, but clearly, neither I nor anyone else can tell them how to run their railroad.

And lastly, I don’t believe it’s morally correct for Equity to threaten non-union performers in this way. It doesn’t surprise me in the least (Google “AFL-CIO” and “strong-arm tactics”), but I also don’t know what they hope to accomplish by doing so. For one thing, there are many talented actors, some of them legends (for example, Ted Neeley, who dropped his union status in the mid-Nineties to continue with a North American tour of Jesus Christ Superstar that went non-union and has never rejoined), who make rather a decent living without being in the union. Further, unless SAG-AFTRA backs them up in solidarity (and, as this is so solidly a theater fight not affecting any of their status quo, I doubt they will), non-stage union performers will have no trouble finding film work. Or they join up with AGVA and stick to other performing arts, some of which overlap Equity jurisdiction anyway. For another, we’ve already heard, several times, of Equity performers taking non-union roles under other names to make ends meet, particularly in the present economy. If they seriously think that a person who thinks working more now is more important than making more money later won’t cross the picket line if they need the dough, they’re sorely mistaken. 

Then again, one cannot always credit Equity for intelligence; Lord knows they did the same thing when they invented the tiered and SETA national tour contracts that have virtually decimated the use of the full production contract on the road.

So, what is the best way to go?

Stephen Sondheim, in his book, thinks that such a process is most valuable only when used for the creators’ education and that a workshop (or developmental lab) that is practically a mini-production is virtually worthless and nowhere near as instructive as a simple little reading; he’s not the only one of this persuasion. 

As far as I’m concerned, I think that each — at least for as long as people think developmental labs are a thing — is effective for different reasons, and rather than hew to just one or the other style, I believe that any original work would benefit from all of them, repeated various times in the production process, both to chart the progress of where the show is at for interested investors and to educate the creators.

(Note: Some of the information above was originally posted at gdelgiproducer on May 20, 2013. In the wake of Equity’s #NotALabRat campaign, I thought it singularly appropriate for this to be the next entry ported over. It has been modified for its present audience.)

On Producing and Producers

People always ask me what it is I do as a producer. The answer is both obvious and complex: there are all sorts of producing jobs with somewhat different requirements. Budgets vary dramatically, and politics often change based on the money available. And no matter what, producing is a very involved job; after all, a producer ultimately calls the shots. They raise the money, they book the theater, they run the office… actors, directors, choreographers, designers, everybody from the highest to the lowest has their part to play, but as Mel Brooks put it, “The cast is great, the script is swell / But this we’re tellin’ you, sirs / It’s just no go, you’ve got no show / Without the producers!”

Honestly, I love producing. I love the camaraderie; I love leading a big team, negotiating, debating; I love the fights, the “Kumbaya” moments, the planning, the creative ah-ha’s; I love the meals; I love all the people around. Perhaps that has something to do with the fact that the other half of my life is spent, for the most part, without a social life. Maybe all that alone time makes me need some social time for balance in my life. I can’t say for sure. All I know is that I love producing, and there is, without a doubt, an art to it.

In all fields of entertainment, but particularly in live theater, you run into many kinds of producers. Is one kind better than another? Well, I leave that in the eye of the beholder; “by their fruits, ye shall know them.” But it’s important to know the differences between them, so I’m going to outline each type with a brief description, bearing in mind that most of this is a gross over-simplification of these types’ traits.

  • A performing producer comes from a performance or generally artistic background (but usually an actor, hence the “performing” half of the label). Sometimes they’ve migrated to producing because they’ve been unable to achieve their desired success in their field of choice, sometimes their run of success ended or peaked, and sometimes producing just interested them. Regardless of the reason, they’re generally proficient at a given producing talent, and their position on the team is largely owed to that. There is much industry respect for well-regarded performing producers, and in my opinion, it’s one of the better positions from which to start.
  • A suit is, frankly, my least favorite kind of producer, for a variety of reasons. First of all, they usually don’t come from an entertainment background; as the appellation suggests, they tend to focus on the bottom line instead of the big picture. The kind of people who put the “business” into “show business,” if you will. There’s nothing wrong with that per se, and indeed a suit can be a valued member of a team, but the lack of an entertainment grounding almost certainly comes with a huge knowledge gap in certain areas. However, particularly if the suit has an aptitude for math, you want them doing the books, as it were.
  • My personal favorite, partially because I am one, is the ascended fan. (Why yes, I do read TV Tropes, thank you for noticing.) An ascended fan’s strength comes from their deep-rooted understanding of the field and its history. They gain all of their knowledge from evaluating their favorite — and least favorite — shows. Because their obsessiveness has made them keenly aware of techniques used to positive effect over the years, they often know innately what works, without necessarily knowing why. An ascended fan brings to the table what an interior decorator brings to a living space: the vibe. Through their exhaustive knowledge, an ascended fan can often bring a fresh vision to the scene. (So, yes, some of you may have a future career thanks to fandom, if you choose to focus and stay the course.)
  • A writing producer (a/k/a a self-producer, in the event this person isn’t necessarily the author) not only developed a work of their own but has the money to put it up themselves. There are two extremes in this role, no in-between: either they are surprisingly wonderful or a dreaded spoiled brat. On the one hand, if they just happen to be an ancillary producer and not the creator of the project in question, they can be particularly useful as a creative element if someone walks from a show, and — extremely occasionally — sometimes the person who knows what’s best for a project is the person who gave birth to it. On the other, there are perhaps a handful of people in the world who can successfully produce their work themselves, and when it goes badly, it goes very, very badly.

(Let me clarify: there is nothing wrong with producing your original work to gain experience, but if your goal is to be a successful artist, then you need to leave the producing to others. Producing is a full-time job, with requirements that you as the artist can’t perform objectively. Without any designated producer besides you, there is no instant external feedback, no one to take care of mundane-but-necessary organizational stuff, no one to keep the pulse of the production and make thoughtful, rational decisions about where to go next, and no one to offer encouragement or propel the vision forward when others’ enthusiasm is flagging. Generally speaking, it’s usually much harder to talk yourself down from the proverbial ledge than it is for someone else to do it.)

  • Next up: do you work for a corporation that invested in the musical or play? Are you the only person reporting to them about it or involved in producing duties on their behalf? Congratulations, you’re the walkover! (Or, if you prefer, producer by default.) Usually, you’re not treated very well by your corporate parent if you’re in these shoes, so if you can pull it off, I recommend somehow proving yourself valuable to the rest of the team. Sometimes you can negotiate credit for yourself, thereby establishing a new career for yourself separate from the corporate schmucks.
  • Any theater enthusiast who has read more than one Broadway Playbill is familiar with the kind of producer I call the landlord. (I’m sure the names Shubert or Nederlander, or other lovely family-owned organizations, are ringing bells at this point.) Often the literal owner of the venue (be it a studio, a theater, etc.), sometimes a company that is the corporate parent, or associate of the corporate parent, of the walkover above, the landlord offers the kind of support that, nine times out of ten, merits a slice of the pie automatically.
  • Some slap the pejorative of flop collector on this next crowd (and it’s an easy descriptor, to be sure), but it’s not always a case of people with too little taste, too much money, and not enough discernment. Some in this crowd purposely seek out shows in need of excessive enhancement. That kind of flop collector, frequently with a background in marketing, is usually the sole person with talent and skill in the crowd and has just one thing on their mind — the sale. The artists they’re supporting generally aren’t that great, and the producers in this situation not only think their product sucks; in some cases, they know it sucks. But the fun for them is in manipulating the elements they have, hoping the gamble pays off and they can sell ice in a snowstorm. Some are successful, most aren’t, and neither will turn down the tax write-off (and sometimes as many royalties from foreign and amateur licensing as returns their initial investment; see “most Frank Wildhorn shows”).
  • Then there’s the LudditeFuck me, the Luddite. Ask them to resolve an issue, any issue, but especially a creative difference — you’ll never get an answer. Why? Because they seek good vibes over all else, and the one intelligent thought they ever had is that not having a firm opinion on something, waffling out of difficult decisions, and staying everybody’s friend, is the shortcut to good vibes, however artificial they prove to be. They’re the kind of wishy-washy, useless prat who, when cornered, will tell you that “art is art” and “you can’t objectively say [this song, this line of dialogue, whatever] is bad.” That attitude is no help when we’re trying to solve what everybody else recognizes as a problem. Their bullshit doubt can poison the well, saving a potential show-killer (bad song, awful joke, crappy dialogue, temperamental performer, etc.) from elimination. Thankfully, in their purest form, Luddites are all but extinct; however, every genuine asshole I’ve ever worked with had Luddite tendencies that appeared at the worst possible moment.
  • Due partially to economic factors, and partially to love of the things they enjoyed or that influenced them when they began producing, all of the above — and, likely, the below — often periodically suffer from the devastating disease known as revivalitis, the desire to take a fresh look at a classic, bypassing something new or untried in the process for old favorites in new clothes. It’s not unusual for this person to stockpile revival concepts, hoping to pair them with artists whose creative flow comes from their case of revivalitis. The role of revivalitis sufferers is crucial to the existence of revivals in the first place. Though revivals often (justly) get a bad rap when they’re truly awful, I find that they can be a highly creative medium where the process is often the definition of teamwork. (I admit to some bias, as I have a set of concepts for musical theater chestnuts that I will drag out on this blog at some point.)

(A brief word on revivals, and why some consider them to be more trouble than they’re worth: if you’re a professional producer, it becomes much harder to acquire the rights to revive a favorite of yours, even on a strictly limited basis, without some form of red flag going up to those in control. And your production can fall victim to a quagmire: sometimes the rights are tied up owing to the intricacies of the original production, sometimes professional jealousy rears its ugly head and one may be flagged as “too big” to get the rights [as was the case in 2010 on a great idea I had for Jesus Christ Superstar], etc. The point is, for a variety of reasons, there’s a good chance of blowback. Fighting one’s way through the red tape is possible — hiring an innocuous, unknown partner [a “cut-out” or “gray person,” if you will] to apply for the rights and joining them as a presenter, creating the best must-see production possible, and crossing one’s fingers that the “Glenn Close effect” [named for her replacing Patti LuPone in Sunset Boulevard after garnering such attention, press, and sales on the West Coast that Andrew Lloyd Webber was willing to break Patti’s contract to bring Glenn to Broadway instead] takes hold — but the process gets too involved, comes with a lot of unnecessary agita and risk, and for what result? If one is successful, a lot of money goes into other people’s pockets, as the royalties are already divvied up at least once because of the original production(s). As a producer, the sensible thing to do is to cultivate a catalog of original pieces that put more cash in your hand as opposed to someone else’s. Having said that, however, some can’t stop loving other shows, and wanting to put their personal stamp on them, any more than they can stop breathing.)

  • Next up is the person that I call Charlie (referencing the title character from Charlie’s Angels), or Phil if you prefer a more current metaphor (referring to the agoraphobe who largely communicates by speakerphone from American Dad). If you’re like Charlie or Phil, you’re an absentee producer who rarely bothers to show up in person, and more often works from home or some other location, or in the worst-case scenario hires a walkover to do their grunt work uncredited. A Charlie or Phil is pretty rare, almost the rarest breed in the business; unless you’re an industry mogul, generally you can’t get away with this, but there are certain exceptions (I say, as I nervously glance in the mirror and realize I’m a young man still living with his family who can’t avoid spending more time in NY for too much longer). At any rate, the fun part of producing is what goes on with the show while you’re there, so being a Charlie or Phil is not something to which one should aspire.
  • On the exact opposite side of the coin from a Charlie or Phil is a Steve, here referring to the late Steve Jobs and his hands-on management style as CEO of Apple. A “Steve” never wants to leave the room. Ever. For anything. Whatever their definition of a great moment may be, they never want to miss it. Generally, they are involved in nearly every aspect at all times; they may delegate certain tasks, but they carefully inspect the work upon completion, and even when they’re delegating, a “Steve” usually resorts to the “helicopter parenting” kind of delegation. Again, nothing wrong with that, per se, but one again runs the risk of losing sight of the big picture. Where a suit might lose sight of it because they’re not looking at it closely enough, a Steve might lose sight of it because they’re so detail-oriented they’re looking at it too closely.
  • This one is always a pain in the ass in real life, and no less so in the boardroom. Remember when you were a kid, and you and your best friend decided to… I dunno… go on a trip? And you planned it out and discussed it for a long time; it became really important to both of you, and you got super excited about it. And then, inexplicably, your friend decided to include someone only they knew. Someone who instinctively rubbed you the wrong way because they thought their outsider input was just as valuable as yours and kept offering their unwanted two cents. And suddenly your friend listened to them more than you, and this fucker gummed up the process and you never went on the trip because your friend got irritated when you weren’t as open to the third party’s ideas. Well, that little shit grew up, learned different ways to insinuate themselves, and now they’re the interloper on your team. The interloper is usually the friend — or at least has the trust — of someone on the creative team. If the show happens to be that team member’s brainchild, you have a 50/50 shot of being fucked. Every show-related decision you make is going to be second-guessed if you don’t deal with the interloper post-haste. Pro tip: give that person some busy work. You may hate to admit it, but this type usually has some actual chops, and they’re not trying to piss you off; if working hard will please you, there’s a good chance they’ll do it. Once the interloper effectively buys into your leadership, they relinquish their influence.
  • For this next one, take the interloper. Increase their ego, and decrease their skills and understanding of the producing process. Add to the soup that they are (often) a member of the creative team; let’s say their agent got them a generous creative control clause in their contract that turned into a nebulous producing role. What luck! (For them anyway.) You’ve got the armchair quarterback. Far more overbearing than the interloper, the armchair quarterback believes that, just because they know something about another part of the process, they’ll be able to run the production. Like the interloper, you have a 50/50 shot of being fucked; if you let them effectively take over, it can work in your favor if they genuinely know what they’re doing, but if they suffer from cranial-rectal inversion (i.e., their head is firmly wedged up their ass), the results can be disastrous. And giving them busy work like you would the interloper is a risky call unless you want to clean up after them and deal with the resulting bruised ego. The worst part of this equation is their (possible) position on the creative team. If you piss off an interloper, there’s a better-than-decent chance they’ll just leave and you can count your blessings; piss off an armchair quarterback, and you’ll likely still have to deal with them every day. My simple advice: when necessary, assert yourself in a way that leaves no doubt about who is in charge.
  • Finally, rarer than a navel on Adam, the elusive hybrid, the balancing force in production, who usually has the best qualities of all of the above. If you can find them, fit them for LoJack, implant a tracking chip, whatever it takes. You want this person on your team for life, at all costs.

Hope you have a slightly better idea of what I deal with, what I do, etc. Just don’t ask me how the hell I handle it!

(Note: The above was originally posted at gdelgiproducer on April 18, 2013. It has been modified for its present audience, incorporating some material from a post at gdelgidirector on May 25, 2016.)

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