Practical advice for the performing arts

Category: Producing

Items related to producing.

I Dreamed I Met a Galilean: The “Superstar” That Never Was

Hello, theater fanatics! Since my last post on this blog was, at least partially, about a revival I proposed that will likely never occur, and also since I don’t have a lot of new things to say without starting to resemble my pal the Sweaty Oracle, I thought maybe I’d share a story about another Sleepless in Seattle moment where one of my favorite shows and I passed each other like ships in the night. After over a decade of being “almost famous,” I’ve got a million of these.

If you’re a member of the Jesus Christ Superstar Zone forum, then you’ve already heard this story twice: once back in the day when our message boards ran on SMF software and we had a blog section, and then again on the new forum when I got to reminiscing about four years ago. It’s a tale I often tell because everybody can relate to the best-laid plans of mice and men going awry, and also because it illustrates a basic fact of this industry that I don’t think is going to change even with sweeping much-needed reform: you must be driven to be in the theater, it has to be the only thing you could ever choose to be in, and you’ve got to have rhinoceros skin on top of that, or else the constant rejection and the “if only” of every missed opportunity will eat away at you. But it also makes for a great story later on.

So… if you’ve read this blog, or followed my exploits both on the JCS Zone forum or on my Tumblr specifically devoted to discussing Jesus Christ Superstar, you’ve probably seen, read, or perhaps even participated in the creation of my many concepts for how I would stage a production of JCS if I was given the chance to hold the reins. But did I ever tell you I almost did? (No need to respond, that’s rhetorical.) Here’s my recollection of the chance I got to be involved in just such an opportunity…

#AttendtheTale of (Possibly) Why the Sweeney Todd Revival (Allegedly) Lacks POC Leads

Hi, gang. I’m Gibson, and today I’m here to apologize to those decrying the rumored lack of POC leads in the forthcoming Broadway revival of Sweeney Todd because… I think this is partially my fault, and it’s never fun feeling in any way responsible for establishment stupidity. (Granted, the B’way profit algorithm, attempted theft of concept, and skittish producers likely played a part in the mishegas too.) I’ll explain.

Gibson’s Top Secret Plan for the New Broadway of the Future

Hello, readers! It’s been a long while again, but it’s also been a long while since I had something to say here. I am fully vaccinated (yay!), work on the podcast continues at a slow but steady pace (more about that here and on Twitter), and, as you may have guessed from the title of this post, I’m still formulating post-COVID plans for my work in theater. You’ve seen two of the three I hope to execute on this blog already, and while I’m keeping the third under my hat for now, as I began plotting it out in Word just to concretize it a little on paper, I began folding other ideas into its structure that I realized had an application for the broader theater world outside of that concept. Thus, this post.

In all honesty, they were prompted to some extent by a — now-deleted, no clue why — Tweet at the end of May which posed the question “You wake up and you’re the head of Broadway, what’s the first thing you do?” (With a little sleuthing, I learned it was inspired by a similar tweet about Lucasfilm that had gone viral.) Though the “head of Broadway,” fun as it’d be, is an almost-impossible-to-exist position, I had several answers at the ready:

  • Convert all existing theaters into modular venues.
  • Institute a new hybrid model which combines live performances and streaming to increase accessibility and generate fresh revenue.
  • Create “instant recordings” of select performances as a one-of-a-kind souvenir for those who pay to see the show in person.

They sound great as sound bytes, but let’s break ’em down one by one to explain them in a little more detail, shall we?

Post-Pandemic Plans, Vol. 2: #TAPROOMmusicals

Hi, everybody! Has it been six months since I last wrote here? I guess it’s true what commentators have been saying lately: the coronavirus has forced many behavior changes throughout societies across the globe, including how we work, shop, and interact with others. Culturally, and economically, we’ve never seen so swift a change in our world. We are all globally on “COVID time.” Which, I suppose, is how six months can go by without an entry and it’ll seem like it wasn’t nearly that long.

When I last wrote here, I began a series where I discussed ideas for the future. I’m a young entrepreneur, I’ve got my own production arm (Hunter Arrogant Entertainment), and I have some ideas for changing the ways we think about and present live theater, even if only on a local scale. They’re all listed in brief on page 3 of my company’s mission statement (hitherto tucked away on my bio page above), but I thought I’d expand on the thoughts behind them, the better to make my intentions clear as H.A. pushes forward into the future. Plus, if my friends who believe in the power of manifestation and post about it incessantly on every social media platform in existence are anything to go by, then “speaking it into being” may help me push it that extra inch farther when the time comes, however far off in the future that may ultimately be.

The second idea I’d like to discuss… well, I’m confident enough about it to have already developed a hashtag. It’s called #TAPROOMmusicals.


I’ve always been the kind of person who looks for ways of doing theater that shake things up. So it shouldn’t be especially surprising that I stumbled across The Back Room Shakespeare Project. Their main page, to which I linked, is — as of this writing — currently (and rightfully) amplifying the Black Lives Matter cause, so I’ll give you the four basic rules of how they prepare and present Shakespeare myself: 1) serious actors, 2) no director, 3) one rehearsal, 4) performed in a bar.

To elaborate on that a bit for those of you who might be alarmed or dismiss that as a shallow approach at best, it might help if I quote from the page explaining their reason for being and how the whole thing works:

Every convention of your average modern theatre serves to cut the audience off from the play. In every way, they tell us to shut down and erase ourselves. The actors are blinded by the stage lights, barely able to see the audience sitting quietly in the darkness, turning their tickets into fifty-dollar naps.

This is madness.

Because in Shakespeare’s theatre, the audience was an unruly bunch of drunks who came for the bear-baiting and stayed to check out the tragedy. They were practically on stage, buying nuts and beer from wandering vendors all the way to the bloody end.

Shakespeare’s actors had no director. They rehearsed only the fights and dances. They got their lines and their cues, they grabbed their balls and tried to tell the truth. When they failed, they probably really bit it.

Hell of a legend, right?

The Back Room Shakespeare Project takes as much of it as seems useful. We read the play once, we memorize our parts, and we rehearse it once. We have no director, and we perform in bars, for free. For you! An unruly bunch of drunks!

We’re not trying to re-create Elizabethan London. We’re trying make a space where Shakespeare’s beautiful, bawdy and bloody plays feel at home. Where actors can be responsible for their own creative work. We’re looking for a party. A riot! A hoot! We try to turn people on, and turn nothing off – not even the cellphone. It’s storytime, not judgement day.

So. Welcome!

The bar’s in the front, the play’s in the back. Visit one and then the other – in the order and with the frequency that you see fit.

No director, one rehearsal, at a bar. We try to be as recklessly playful with it as we are deadly serious.

– “The hell is this all about?” — The Back Room Shakespeare Project

They have very specific values and goals they strive to achieve, and they’ve received a lot of raves for their work. But don’t take my word for it; check them out for yourself.

(In case you’re still a little skeptical, I also highly recommend reading co-founder Samuel McClure Taylor’s books on what he calls “old-school Shakespeare,” which can be purchased at this link. He explains all of it — and lays out how to achieve similar results — far better than I can.)

If nothing else, The Back Room Shakespeare Project takes a hammer to the notion that art is an elitist activity for an elite audience, a myth that I have been trying to dispel almost since I entered the business. This is, at the very least, a gross misconception. Art is not (only) dilettantes racking up student loans on a useless major defiantly showing off their skills in a plea for attention. Art is a medium to convey non-conformist messages, spread social awareness, construct safe spaces for conversation, and challenge hegemony in traditional communities. And yet people often get intimidated even to enter a theater. Breaking down any barrier to enjoying art, by any means, is most welcome indeed. I’ve crossed swords with Grammy-winning songwriter/producer Jim Steinman many times over the years, and for good reason, but you’ve got to give a broken clock credit for being right twice a day, if nothing else, and he couldn’t have put it better when he said, “It’s all art, all theater, all show business, all music. In the end, there shouldn’t be boundaries, fences, labels, or limits. It should be obvious to any enlightened person that it’s valid to place Salome next to West Side Story next to Sgt. Pepper’s Lonely Hearts Club Band. They all serve the same function, to amplify and clarify existence. They inspire and make the heart beat faster — the soul richer!”

But I don’t do Shakespeare. (Or, at least, not very often.) I primarily do musicals. Almost any musical involves large casts. It’s more like directing an army than the scope of a small situation involving few people, toward which something as adaptable as Shakespeare is certainly more open. So where do I come in?


That, folks, is what #TAPROOMmusicals is all about. It’s a workshop inspired by The Back Room Shakespeare Project, which will test their methodology, objectives, and principles on book musicals, proving — if nothing else — there’s nothing like a good might-crash-and-burn-might-be-amazing experiment.

This is not The Reduced Shakespeare Company or anything like that; it’s not goofy already bar-friendly theater at a Chuck E. Cheese for adults. (Although admittedly it’ll probably start that way, to a certain extent at least; #TAPROOMmusicals is an easy place to stick a backdoor pilot for another notion of mine, Ocean State Rock Opera, devoted to presenting live performances of rock operas — both classics of the genre and original material by local New England based talent — as well as album and artist tributes, primarily as nightclub concert events. Shows like Jesus Christ Superstar, The Who’s TOMMY, and American Idiot are very easy to mount in such a context.) I want to tackle more difficult territory.

Like what, you say? Well, let’s consider… I dunno… Camelot. That show doesn’t scream #TAPROOMmusicals. Elaborate dances, costume parades, a production that cost over a million dollars in 1960. The original overpriced fairy tale of chivalry, right? Well, crack open a copy of the script — it’s not hard to find if you know where to look, and frankly, any version will do — and turn on the news while you’re doing that. Skip the mishegas, and focus on what you see… and how much the news and the script have in common. Sex, violence, betrayal, death, and a scandal-ridden government, are among many extremely heavy issues that are all still relevant, and at its core, just three people. Real people with real feelings, real insecurities, real contradictions. Complicated, flawed, fascinating people, experiencing fiery, tragic, thought-provoking events, in a muscular, aggressive, confrontational world.

Do you think somebody sitting in a bar in 2020 (well, 2022-ish, if we’re being realistic) won’t understand a politician, experienced or otherwise, who continually refuses to face the obvious dangers lurking around every corner? (Shit, looking at the election results, they probably even voted for the dumb bastard, whomever you think that description fits.) There’s no chance someone ordering a round will relate to a woman with the gentlest, most caring husband in the world who leaves him for another man, or even the guy who bones his best friend’s wife? And anyone in a bar who gets maudlin-drunk and waxes passionate could connect to Arthur’s passion for the philosophy of law and for changing the world, Guenevere’s passion for life and romance, Lancelot’s passion for Arthur’s dream and Guenevere’s love.

Whatever else it would be, it’s a safe bet that a #TAPROOMmusicals Camelot would be intimate, close-up, psychological, and personal. Maybe even funny. Sexy. Sad. You trim it, of course; you slice to the bone, center on the most important, provocative moments, and get it down to a good 90 minutes, which is about the most attention span you can expect in a tap room if you’re lucky. (It’s a tall order, but it’s not impossible.) You lose all the unnecessary trappings that have nothing to do with the story; there’s no room for them anyway. Most importantly, you dive into one of the greatest legends of the western world, plunge into the dark world of Arthur, King of the Britons, and his knights of the Round Table, and you give it all the power and depth of understanding that you can.

It might crash and burn. But it might be amazing.


Well, that’s all I have for now. Tune in soon for my next post-pandemic plan!

Post-Pandemic Plans, Vol. 1: The Stepford Clones

Hi, everyone! In case you’ve been living under a rock, stuff has more or less ground to a halt in the traditional entertainment world (at the time of writing, he said hopefully) due to a horrifying pandemic. I feel for you and for all of us who appreciate the role that theater plays in enriching our lives.

I’m blessed to live in Rhode Island, which seems (again, at the time of writing, he said hopefully) to be weathering the proverbial storm well, and I’m also blessed — realizing I speak from a position of privilege here — that pandemic living wasn’t much of a change from regular living for me. I was always more of a takeout-and-delivery kind of guy, and frankly rather comfortable on the couch as opposed to in a crowd; my social life was thriving, but one of punctuated equilibrium rather than endless adventures with friends 24/7. Not a world of difference to someone like me.

Having said that, I know some people have it much harder than I do. To those of you really in the thick of it who are theater fans, and don’t have that source to which to turn to ease some of the pain of living, I share with you my philosophy on that count: everything we hold important to us, whatever it is, will be enriched and enhanced even more when we’re able to gather freely again. In the meantime, keep those special experiences alive — watch whatever shows, movies, etc., are available; listen to whatever recordings you have (yes, even the bootlegs); take stock of your swag, Playbills, ticket stubs, and so forth. Try to remember how that show or moment made you feel. By the time things have returned to something resembling normal, it’ll all mean even more.

I hope that, by that same time, some ideas I’ve been cooking up will come to fruition as well. They’re all listed in brief on page 3 of my company’s mission statement (hitherto tucked away on my bio page above), but I thought I’d expand on the thoughts behind them, the better to make my intentions clear as Hunter Arrogant Entertainment pushes forward into the future. Plus, if my friends who believe in the power of manifestation and post about it incessantly on every social media platform in existence are anything to go by, then “speaking it into being” may help me push it that extra inch farther when the time comes.

I’ll begin, as the title suggests, with The Stepford Clones.


In practical terms, as the description in the mission statement suggests, The Stepford Clones would be a resident company of performers designed to be the backbone of H.A.’s many projects in development. But they’d also be a sort of “island of misfit toys.” How so? I’ll explain.

I’ve recently noticed a phenomenon on Broadway that puzzles me to no end. Back in the day, there used to be tons of shows, be they musical or not, where the cast made it special, not the directing or the material. I remember seeing so many great performances in crappy shows over the years and thinking, “Wow! I don’t know how (insert actor name here) got out of this piece of shit unscathed, but they gave it their all and I couldn’t take my eyes off them the entire time.” (Sometimes being so convincing that I didn’t realize it was a piece of shit — and I have decent radar — until, much later on, I bought the album, read the script, or both, and thought, “…what the hell was so great about this?”)

Simply put: those days are gone. Now, if I see a show with shoddy writing or a bad directorial concept, the cast will usually come out of it looking equally inept, even when I’ve seen them shine elsewhere. I began to wonder why, to question what had happened to performers who could rise above a terrible show, and transcend the mundane. It’s so rare a phenomenon these days that when it does happen, it stands out. (In my opinion, Precious: Based on the Novel “Push” by Sapphire was one such occasion. The direction and the script were merely competent; the actors made that movie.)

As I began observing acting classes, forming many of the opinions that served as the basis for Acting 101 (For Broke People) (link is to that post), I started to figure out why. In addition to essentially training people for film and not grounding them in stage technique, arts educators had become good at cookie-cutter “one size fits all” teaching, most of which is pseudo-psychology that has placed a few such teachers on my shit list.

These days, the importance of being a “triple threat” has been stressed so much that it makes everyone bland — adequate singers, adequate dancers, adequate actors, nothing more. There’s no room for anyone who’s incredibly talented in just one or even two of those areas. Instead of focusing on specialized and individual performances, every actor is expected to be as averagely talented as the next. There’s no space for personality or unique talent; they haven’t done their apparent job if you haven’t been loaded down with study and had all the quirks pulled out of you.

In a single class, I witnessed two examples of this:

  • Guy #1 (who I’ll call “The Male Thelma Ritter,” or “Thelma” for short) was someone you might classify as a traditional character actor or even “second banana”; no way he’d play Romeo or any typical leading man convincingly. They didn’t know what to do with him, even when it was right in front of them; they gave him one Felix Unger scene, and he landed every Neil Simon joke like it was second nature, but it was summarily dismissed other than a perfunctory note of praise. And heaven forbid they let him blossom at it either; when Thelma got comfortable enough to try adding a bit of shtick, they told him he was mugging and that there was “no room for Nathan Lane in this exercise.” If it had been distracting from another person who was supposed to be in the spotlight at that moment, then criticism would’ve been warranted, but this was just a comic actor being creative. (For the record, the business he added was hysterical. Would’ve fit in perfectly on, say, the original Will and Grace.) Supporting roles are built in such a way now that they’re considered second leads by many, and the people who used to get supporting roles — the quirky, usually shorter, “character” guys — are being passed over for the androids. Further, any creativity that didn’t emanate from the leader (be it the director, a teacher, etc.) is stamped out, often simply because they didn’t think of it themselves. Talk about a horrible work environment for the actors. That’d make me phone in a performance, too.
  • Guy #2 (I’ll call him “Trad Dad”) is my favorite type of performer: striking, tall-ish, excellent body, quirky but attractive face, and can act and sing his ass off, with a phenomenal, loud, powerful baritone voice like a classic male musical theater star (think if Robert Preston could sing like Robert Goulet). No dancer, but someone your eyes just gravitate to when he’s on stage. Always on time, great to work with, personable, etc. Easily way more talent, and far more interesting, than most of the people on Broadway these days. If he’d come around in the Fifties or Sixties, a good casting director would’ve known what to do with him; he’d have never been out of work! They put him in a workshop for a new musical (one of the teachers, if I remember correctly, fancied herself a writer and decided she’d use the class as an inexpensive development lab). Trad Dad played a supporting role, pivotal but not the male lead, and so, somehow, despite being what he is, nobody thought he’d pull focus. I knew better, but I kept my mouth shut because I felt it’d be instructive to observe. Sure enough, after the show, his most frequent comment from audience members was “I couldn’t take my eyes off you.” Given the opportunity, personality and unique talent shined through after all. But that was a rare occasion. (And the attention he pulled was so lopsided that the role was re-conceived and he was not asked to return at the next phase of development. He dodged a bullet if you ask me, but I digress.) Other than that workshop, unless it’s a revival of a pre-Nineties show, it’s all about the nasal high tenor rock voices for the guys and shrieky mixed belts for the women (sopranos get a little bit more to do, but they, too, are under-utilized).

It became very clear that performers weren’t rising above mediocre material because naturally talented actors without a pedigree don’t get a chance anymore. Today the vast majority come out of “the schools,” to a point that if you don’t get into one of “the schools,” it’s a good idea to major in something else or double major. And if they come through “the schools,” any uniqueness has been bred out of them. It’s like Broadway only has room for Stepford clones. They’ve taken over.

The saddest part is, I honestly don’t think a gifted, unique performer could succeed on Broadway today. If you can stomach the notion, picture what might’ve happened if yesterday’s legends came along in today’s environment, the same as what made them famous. Take Carol Channing, for example; hilarious, interesting, oozing star power, but no passable tap skills or high belt. She’d be typed out at most auditions, and maybe if she was lucky, she could turn that voice and personality into a steady role on Saturday Night Live, assuming a classmate didn’t get the gig, and create a character based on her first. If she went to one of those schools, Mary Martin would’ve been belittled for all the quirkiness that made her a star; she’d have been limited to a mix of Kate MacKinnon and Stephanie Beatriz parts, with a twist of Megan Mullally if she was lucky, and that’s no knock on any of the three of them, but it’s not what she was. Ethel Merman would probably be in opera; nobody else could get a comic operetta role in her range in a 100-mile radius. And who wants to imagine Julie Andrews being happy, even thankful, to maintain a simple singing waitress gig in Midtown?

Well, in the words of Rob Brydon, I’m simply not having it! I want unique personalities that can carry a show. I want the people who slipped through the cracks. I want rustlers, cutthroats, murderers, bounty hunters, desperadoes, mugs, pugs, thugs, nitwits, halfwits, dimwits, vipers, snipers, con men, Indian agents, Mexican bandits, muggers, buggerers, bushwhackers, horn-swogglers, horse thieves, bull dykes, train robbers, bank robbers, ass-kickers, shit-kickers, and Methodists. (…sorry, got a bit carried away and crossed wires with Blazing Saddles for a sec. Where was I? Ah, yes…) I want the kind of stand-outs who can’t even get arrested for cruise ship and theme park jobs, to give them an excellent start to their groundwork. And I want to call the troupe something that thumbs its nose at all the Broadway “cookie cutter” types that held them back.

Thus — I hope — The Stepford Clones.

Don’t get me wrong; as with any new idea, there are bound to be issues. For example, that mission statement is going to attract a lot of self-aware character actors and types who only think they’re quirky. Indeed, it has the potential to become a breeding ground for a bunch of self-consciously “quirky” sociopaths. I’ve seen a few job spaces that prioritized getting performers on that kind of basis, and it was its own nightmare. There’s also a bit of worry about potentially offending people sought out for The Stepford Clones who don’t see themselves as that type. But as the proverb says, “You gotta break a few eggs to make an omelet.” Trial and error will hopefully yield a harvest.


Well, that’s all I have for now. Tune in soon for my next post-pandemic plan!

On Filming Theater, and Why It Doesn’t Happen More

In spaces where the performing arts are discussed, there are only so many topics under the sun. A number of them come up so often that resurrecting the subject is likely to be seen as beating a dead horse.

Among such well-trod ground is the debate over whether or not professionally filming plays and musicals for commercial release should be standard practice. Time and again, I see posts on the Internet that make arguments more or less along the lines of those captured in this screenshot:

Tumblr user sarahexplosions: "if Broadway doesn't want bootlegs floating around then they need to get their act together and make legal recordings. you can say all you want that theater is meant to be enjoyed live, but the fact of the matter is not everybody can get to NYC to go to a Broadway show. not everybody can afford to take the time off of work and buy a plane ticket to NYC and buy a night in a hotel AND get the ticket to the show. people wants to see the shows, that's why there's a bootleg market in the first place, but it's unreasonable to expect that everyone has the time, money, and ability to make it out to the one place in the world to see something on Broadway, especially if it's a limited engagement. so record that shit, slap some subtitles on it, and sell it so we can buy it legally."

Tumblr user actyourshoesizegirl: "Reblogging this every time I see it. Copyright is important for creators but it should not support cultural elitism. Affordability and accessibility of cultural content is key unless we want to live in a very divided society."

At the time of capture, this post had garnered 184,556 notes.
A sample argument on the subject of professionally filming plays or musicals. Something along these lines is posted nearly every time the subject comes up. (If the image did not load, the posts captured in it should appear as alt text; if not, please leave a comment.)

Needless to say, as a working producer, I can tell you it’s not nearly that simple. I’m more than willing to elaborate.

Before I begin to describe the ins and outs of professionally recording a show, however, let me start by unpacking the notion that a lack of accessibility to Broadway shows (specifically) constitutes cultural elitism. Considering how egalitarian the people who post this stuff usually are when it comes to such a viewpoint in other areas, they inevitably treat “Broadway tickets should be cheaper and shows should be filmed” as the be-all and end-all of accessibility, when no one talks about supporting the local theater/arts scene, petitioning for more governmental support and funding for the arts, fighting for changes in how licensing agencies operate so newer shows are made available sooner and licensing shows, in general, becomes cheaper so companies are more likely to put them on, encouraging more work from new playwrights and new companies so the overall talent pool is bolstered, etc. Yes, “theater is more than Broadway” can be an elitist viewpoint for some people, but there’s so much more to the issue of accessibility than focusing specifically on Broadway.

Since we are focusing, however, let’s unpack one more common argument from the “everything should be filmed” side that falls apart under closer scrutiny. While such taping could theoretically expand interest in theater, from a purely economic standpoint, Broadway is not dying. Grosses increase in record numbers every year, flop rates generally have remained the same for a long time, and rather than the massive ticket price hikes of the past few years causing Broadway to buckle under its own weight, the audience has simply shifted to the tourists flocking to New York as a vacation destination. As much as one would like it to be true to bolster their argument, even if one’s favorite shows are closing, the industry simply hasn’t gotten to a point of “adapt or die” for media accessibility, and an “evolution” where we move more toward taped theater will only be necessary when theater-going as a hobby/tourist attraction falls in both ticket sales and gross.

Having said that, the people against taping shows for commercial release have bullshit arguments as well. The question is not, and hopefully never will be, “Why can’t they make legally available recordings of Broadway shows?” We absolutely can, and most of the major complaints other producers make about why it’s unwise to do so are bogus. For example, the argument that, given the rise in ticket prices, someone might opt for the filmed version instead and take money out of their pocket, or worse, convey the idea that the filmed version is a reasonable substitute for the live show, was proven wrong just over a decade ago with the release of the movie versions of Chicago and The Phantom of the Opera, both long-running Broadway shows, both of which saw an upward spike in ticket sales because of the film releases. It’s intelligent not just in terms of preservation, but in terms of revenue.

Now, “Why don’t they…. (etc.)” — well, as Dr. Lanning’s hologram frequently says in I, Robot, “That, detective, is the right question.” We don’t do it as often as we theoretically could because the actual sales rarely return the cost of investment, and a filmed record of a live performance is a serious investment, both of time and money, with little chance of return. And to explain why — here’s the part you came for — I’m going to break down the hard and expensive process for you:

  • Securing the rights. Film/broadcast rights are not automatically granted to the producers of the show, so one would have to work out an arrangement with the author(s) and composer(s), both in terms of an initial upfront payment and in terms of royalties.
  • Union costs before, during, and after filming. Bear in mind I’m not just talking union salaries which get a substantial bump due to filming (one has to contend with Actors’ Equity, the Stage Directors and Choreographers Society, United Scenic Artists, International Alliance of Theatrical Stage Employees, and so on when it comes to salary hikes), but also the copyright issue. The work of a creative team on each production (blocking/staging, choreography, production design, etc.) is copyrightable, and that means the director, choreographer, designer, and so forth are owed royalties after the fact. This isn’t something we can avoid, and it gets pricey. (Nothing wrong with unions at all, I’m all for ’em, but look into what Equity asks for filming a 30-second commercial [or watch the Chorus Line documentary, Every Little Step, and learn about the hoops the filmmakers had to jump through just to shoot the audition process for it], realize that a small Broadway musical costs at least ten and a half million dollars, and that many shows only finally tie up enough capital to get past opening night at the eleventh hour, and realize how big of a pain in the ass that is.)
  • The filming itself, and production costs. Filming of a really good pro-shot feature tends to be a three-day affair, minimum. Day 1 is done so that they can make sure all the equipment is working, and so the crew can see the show and get an idea of what they want to film, how best to shoot a specific scene or song, etc. Days 2 and 3 are actual recordings, and they do two days so they can cut together the best of what they get. As for the audience, on infrequent occasions, at least one of the days is a normal performance where people have paid to be there, but the majority of the time, the audience for filming is chosen from a paper service like Black List, 1iota, or others (to rule out any of the conceivable unpredictable mishaps involving a real live audience), and tickets are free for all the shows, which is more money out of the producers’ pockets. Aside from that, a fully realized filming costs real money, not only including paying everyone but also for the entire bucket of what it costs to make a “professional” movie. Whether released before or after a show closes, someone has to pony up the huge cost of filming, editing (and any other post-production), and releasing, which — on the low end — is at least $500,000 or more. All of it money they will likely never see back in their lifetime. (Even the stuff preserved by the New York Public Library’s Theater On Film and Tape Archive, which is only available for viewing to serious researchers at minimal cost and is far from release quality [usually aiming a camera at the stage, with the occasional pan, and that’s it] and often not subject to the same setup, editing, and post-production costs as a result, still has a ballpark cost of around $15,000 average, for which the producers are on the hook. If the show is already hemorrhaging money at an alarming rate, they may not see the worth of an extra few grand for an archival tape that few will ever watch.)
  • Finding a distributor. That’s a whole other issue, as, especially today, with the evolution of other entertainment media which is still spreading, theater simply doesn’t have widespread appeal. The only shows that could potentially turn a profit from these would be the mega-hits (name brands like anything by Cirque du Soleil, or shows like Les Mis, Phantom, Rent, Cats, etc.), which hardly need it. Releasing a recording of a newer, comparatively obscure piece, no matter how much one loves it, would never be anything but even more money down the drain. Here’s an example of an artistically-successful-but-commercially-D.O.A. Broadway show that got filmed: Passing Strange. Exceptionally well-filmed (by Spike Lee, no less), well-reviewed, a fine film recording of a show. So explain why the interest level is such that the video cannot be found among the top 10,000 titles on Amazon. One can point to newer distribution platforms, like online streaming (Amazon, Hulu, iTunes, Netflix, etc.) or made-to-order DVDs, both of which sound like safe bets for profitability to the layman, but the problem with those is mainly that the technology is too new for theater as a whole to catch up with, and especially so concerning unions (who haven’t even begun to split hairs over royalties and other issues on digital platforms).

What all of this boils down to is that, after all is said and done, the relatively few people who purchase it don’t constitute enough revenue to create a good profit margin. Why set aside money to professionally film even a hit, when it’s hard enough to fund a show as it is without throwing in the additional cost of filming a video which is probably even less likely to be profitable than the show itself?

There are always exceptions to what I’ve said above, but they also always have a reason that they are the exception and not the rule:

What about BroadwayHD / Great Performances or Live From Lincoln Center on PBS / Metropolitan Opera / NT Live? (to mention just a few)

Well, firstly, it’s worth noting that this largely falls under the category of “theater filmed by not-for-profit entities.” Those groups have generous donors who can foot the bill and pay for shows to be recorded without worrying about a return. Secondly, they often neatly sidestep for-profit production issues such as royalties, marketing costs, distribution, etc., by just doing a limited broadcast, be it standard definition or high, instead of a commercial release.

Okay, fine. But what about Shrek?

Like Passing Strange had Spike Lee in its corner, Shrek had DreamWorks, a major animated feature motion picture company, with more to gain in the long term by investing in the creation of a high-definition video of their musical. It’s more likely than not that, on a very basic level, they lost hundreds of thousands of dollars in the process, but it’s also safe to assume that DreamWorks saw it as an important, long-term investment, the accepted “price” of increasing exposure for its film/merchandise franchise to a larger audience.

But Legally Blonde

…was never made available for sale? Is that how you were about to finish that? Because it wasn’t; it was just broadcast on MTV a few times. It costs more for retail/direct-to-consumer distribution than to just have MTV pay to broadcast your show on their channel. In this case, the producers of Legally Blonde, who covered some (or, likely, most) of the filming production expenses, were guaranteed a set amount from Viacom for broadcast rights. Likely, they were then privy to additional fees pending the achievement of certain rating benchmarks. That’s cash in the bank, as opposed to waiting for sales numbers on a commercial release and ending up “in the red.”

Do I dare ask about the closing night of Rent?

You can, but all that will do is give me the chance to talk about how Rent was a popular property with a guaranteed audience, that said audience had made the film successful enough a couple of years prior that Sony thought it worth the risk of signing on to distribute, and that it had added “X factor” just by being a special event. (Sometimes that makes all the difference; special events or limited runs, for example, the Les Mis anniversary shoots, get some priority because that potentially increases the already limited purchasing demographic.)

What about non-universal brands? (Examples: Elisabeth, Boy George’s Taboo, Our House, Jerry Springer The Opera, etc.)

Is Elisabeth a name brand like the above-named shows over in Europe? Do you remember the shit-storm and ratings that ensued when the BBC announced it would air Jerry Springer The Opera (which certainly deserves its title, more opera than musical theater)? Were Boy George’s Taboo or Our House big enough in the UK that some sales to those who might not buy a theater ticket may result, complete with recognizable pop song catalogs as scores? Not to continue answering a question with a question, but is this starting to make sense?

Don’t get me wrong — I want to resolve this issue in my lifetime, and we will. I just completed a production budget for a high-definition video feature version of one of my company’s original musicals, which we would make a line item of our standard show production budget. But our colleagues sneer at us for being unrealistic, and from a business standpoint, it’s hard to argue with them at present.

We need your enthusiasm, but we need you to be clear on what’s involved, too. Hopefully, now you are, and will bear this in mind the next time you ask about a pro shot of a show becoming standard practice. Help us figure out these hurdles, and we’ll be able to help you.

(Note: The above info was originally posted at gdelgiproducer on August 4, 2015. It has been modified for its present audience.)

The Art of Writing a Press Release

The next in my informal series of posts on marketing a play or musical covers how to write the proper press release. This one is a particular area of expertise for me; as part of the small staff of Richard Haase’s Two Per Cent Solution, one of my primary responsibilities involves the handling of publicity and public relations. The key to writing a good press release is understanding what a press release is and is not, the purpose it serves, the different types of press releases (and which to deploy at what point), what information to include and not to include, and where to direct the release when sending it out.

(Note: This will be specifically focused on crafting a press release for a theatrical event, such as a play or musical, and one taking place in the U.S. in particular, but most of the information in this post is clear and common sense enough to adapt to your specific needs, and many of the web sources I list as potential recipients of a press release have international interests as well.)

The Main Purpose

In technical terms, a press release is a written communication reporting specific, but brief, information about an event, circumstance, or other happening, released to the media through a variety of means. In addition to the standard opening and closing announcements, generally, a press release is used to promote something specific about your show, such as an accomplishment or other significant change/happening.

In marketing and promotional terms, a press release serves a single basic key purpose: to let the media know about an event, in hopes that they’ll pass the information along and promote it, be it through a reporter seeing a story in your press release and writing an actual news article about it or through direct readership publicity.

(“The media” here, for reference, includes blogs, websites, social media, etc. A press release is not a guaranteed marketing tool, in that just putting it out doesn’t guarantee mainstream sources pick it up and pass it along anymore, but bloggers/Tweeters/others may read it and find it worthy of promotion within their circles, so don’t neglect the important ones in your field when it comes time to send it out.)

Less is More

There is a difference between “news” and “press releases.” Although the differences are not as clear-cut as they once were in pre-Internet days, media professionals understand the difference, and more importantly, they give enough of a shit for you to learn it. What do I mean exactly? A press release is not a fact-filled news article. Press releases should not be written as any type of news article or feature; leave that to the people who cover your show as a result. This is — and should be — just a teaser with the necessary info about your show, designed to elicit interest from other sources in addition to providing the basics.

The Elements of Style (with apologies to Strunk & White)

When it comes to writing a press release and submitting it to media sources, there are a few rules of thumb worth following:

  • Timing is everything. If you deliver a release on too short of notice, no one will know your show has opened until it has already done so. Some sites have requirements for listing requests. For example, Talkin’ Broadway will only consider posting information about your production if there are a minimum of five public performances, and the request is received at least three work days before the first public performance. Bear that in mind as a general rule of thumb. (And, honestly, consider carefully whether or not your event needs a formal press release if it’s below those numbers. This may seem counterproductive advice in a post about writing one, but a shorter-lived show might only need grass-roots marketing, which may employ other faster methods, usually involving social media.)
  • Assess the level of importance beforehand, and choose wisely. The nature of a press campaign dictates that you’re not always releasing info to the media for instant distribution. (There are such things as exclusives, after all.) You may well design all press releases for “immediate release,” e.g. anyone can repeat the information as soon as it is made public; on the other hand, you may sometimes opt for time limits that allow only certain media sources to repeat the info immediately, and at a later time, said release is offered to other news services or websites, blogs, etc., for publication. This isn’t rocket science — in most cases, the nature of your particular campaign will dictate how and when press releases are deployed — but it still requires careful thought.
  • Press releases should always be written in the third person, with no exceptions. Anything requiring a personal position (“I,” “we,” et al., anything first person) is a statement — a different form of media, though often submitted to the same sources to which you’ll send your press release.
  • In all press releases and listing requests, the minimum required information that must be included is: the complete title of the production, the venue name and complete venue address, the box office hours (if the venue has a box office which will be opened during the week), the date of the first public performance (if the production will be playing previews, this means you include the date of the first public preview performance and the date of the official opening performance), the closing date (or a statement that the production is an open-ended run), the ticket broker for the venue (or a phone number, email address, etc., for reservations and ticket sales), a running time for the production (if it is known or can be estimated) and whether or not an intermission is scheduled, a weekly performance schedule with days and times of all performances, and information on standing room or rush ticket availability (if applicable). Minus the opening or preview dates if the show is still running (they are included again only in the closing notice, in the past tense, post-opening), this information will appear at the end of every press release.
  • When submitting via email (unless otherwise requested): write your release in plain ASCII text in the body of the email, do not include any PDF, text, photo, or graphic attachments, and do not include any photographs or graphics in the email’s body, do not use any elaborate or multi-column formatting. No frills or filigree, just get the info out; each publication or website will have a different way of presenting it anyway. But if production photos or graphics for the production are available, give a URL link to them or an email address where they may be requested; just because attachments are generally not considered necessary, doesn’t mean they don’t want what you have! (Note: this is adapted specifically from Talkin’ Broadway’s submission protocol. It only applies to one of many publications or websites to which you may submit. However, I find it easy to follow, so I use it as a “one size fits all” kind of deal, with the exception that I do write ahead of the release to ask if a publication or website other than Talkin’ Broadway minds attachments, which saves me part of the job.)

Who You Gonna Call?

(You just resisted the urge to scream “GHOSTBUSTERS!” Don’t lie.)

In the theater world, many submissions are electronic in this day and age. To that end, you don’t call anyone, per se; you send an email. But how do you know who to write to? Well, I’ve got the answer! Here is as comprehensive a list as possible of publications and websites to whom you should direct your press releases.

(This list is only accurate and complete as of February 8, 2019. This info may be periodically updated. I’ll see how much things change over time. Also, I’m based in the U.S., so any European readers will note this list is U.S. website- and publication-centric; if you have any contributions, please feel free to pop them in the comments section below!)

  • Playbill Online: Any press releases may be sent to Editor-in-Chief Mark Peikert at mpeikert@playbill.com. If you wish to advertise your show through Playbill, ad-mag@playbill.com will connect you with Magazine Advertising and ad-online@playbill.com will connect you with Online Advertising, Marketing, and Business Development. To get your show included in listings, broadway@playbill.com (Broadway), offbroadway@playbill.com (Off-Broadway), listings@playbill.com (U.S. regional), and tours@playbill.com (national tours) are the places you want to write.
  • BroadwayWorld: Send to newsdesk@broadwayworld.com. (Or post it on their forum; it’s an open secret they get much of their breaking news from there anyway.)
  • Broadway.com: If you wish to advertise your show through them, advertising@broadway.com is where to drop a line, and info@broadway.com will connect you with their Marketing, Media and Public Relations, who, if they don’t handle press releases, will at least direct you where to send them.
  • New York Times: Contact the culture section directly at thearts@nytimes.com.
  • Associated Press: Check out the AP bureaus list, with particular attention to the New York (or another major city in your locality) listing.
  • Reuters: The alternative to the AP. Mainly covers financial publications, but even the Wall Street Journal has a theater section, so it’s worth a shot. For time-sensitive and other material, PR Newswire, Business Wire, GlobeNewswire, or MarketWire are the best ways to land it in one of their publications.
  • Talkin’ Broadway: Their submission protocol, from which much of this entry is adapted, can be found here.
  • There are many free online press release services, such as PRWeb, that may be of use. However puny in comparison it may be to the rest of the press drop, a good share on Facebook or any other number of social media could cause the calls to pour into the contact blurb of such a release. Every little bit helps!

This info merely scratches the surface, but hopefully, you’ll have a better idea of how some of this works!

(Note: The above info was originally posted at gdelgiproducer on November 2, 2013. It has been modified for its present audience.)

Lab? Reading? Workshop? Let’s Talk Terminology

Since I’m de-mystifying a handful of things about theater on this blog, I thought it might be a good idea to untangle the pre-production process on a musical or play for my readers, especially as one phase of development is starting to get a lot of attention in the news lately.

How did I realize how important this topic was? A few years back, I had the privilege of associate producing the staged reading of a new evening of one-acts, American Asylum. The experience was quite successful, in that it resulted in a signed deal for a Broadway company. (You haven’t heard of it? Look, development takes a long time, people.)

But when I got home from NY and began explaining what I’d just been working on to a layperson friend, I did something that troubled me a little bit. As I tried to clarify, I found myself using the terms “reading” and “workshop” interchangeably, yet insisting that they weren’t the same thing. They pressed me to articulate the specific differences, and I struggled to come up with an answer. The more I asked around, both within and without the industry, the more I realized I wasn’t alone. And with disputes between Actors’ Equity and the Broadway League over “developmental labs” now forming a big part of show biz news, I began to feel that maybe it was about time someone sat down and explained it.

More than one developmental process is now considered fundamental to a show’s creation, though they are relatively recent in origin. They’re all technically different, but people tend to use the terms for them fairly loosely; this is understandable, as these days there is considerable bleed-through of each into the others. Still, the distinctions are important at a contractual level and a… I’ll call it spiritual… level, so it’s worth the lesson. (My very loose definitions of readings and workshops, as well as their origin stories, are derived from Stephen Sondheim’s book Finishing the Hat, a good source in any event, but are not particularly binding, and indeed the two overlap at points.)

Readings

During the development of Larry Gelbart, Burt Shevelove, and Sondheim’s musical comedy A Funny Thing Happened on the Way to the Forum, they were courting legendary director/choreographer Jerome Robbins (who had just collaborated with Sondheim, with much success, on West Side Story and Gypsy) to lead the creative team. Unfortunately, due to Robbins’ busy schedule as a ballet choreographer, he was unable to commit to definite meetings about directing the piece, and he informed the authors that since he had several questions about both the script and the unfinished score, it might be a good idea to assemble a group of actors and have them read through the show while the composer played and sang whatever songs he had written.

To quote Sondheim: “The reading, of course, turned out to be a revelation. Unadorned by scenery and costumes, unrehearsed, sung (by me) with no refinement and only approximate pitch, the show was stripped naked, plain for all of us to see at both its best and worst, as well as the dangerous territory in between. […] in that large, empty room we could see the show for what it was […] So much that had to be rewritten or filled out or cut down was suddenly clear. And, best of all, it was still malleable. […] What we had effectively done was to save ourselves large amounts of time that would have been spent fixing the show in the customary rushed, exhausted late-night ambiance of out-of-town hotel rooms. […] The notion worked so well that [they frequently repeated the process subsequently], and over time other producers and directors started to recognize its value. Before long, every gestating musical held readings…”

(Incidentally, Robbins, for whom the process was created, ultimately could not commit to the show but came back to fix a few things last-minute out-of-town, and his improvements led it to be one of Sondheim’s earliest hits.)

At its barest essentials, a reading can be as simple as actors sitting around a table with scripts they’ve barely had time to read and a composer singing solo at a piano. This type of reading, predictably enough, is commonly referred to as a “table reading.” Generally, there is little rehearsal; maybe some private sessions, a music rehearsal or two if the cast is singing as well as reading the piece.

A variant of this process, the “staged reading,” differs in that the actors are for sure singing the score (in the case of a musical), they have around a week of rehearsal, and they present the material at music stands rather than seated around a table. The rehearsal period for each actor can’t be more than 29 hours according to Equity, and there are to be no props, costumes, sets, choreography, or production values period. Everyone involved gets paid for these, and it’s generally very low.

Workshops

Workshops are something else again, the “inevitable afterbirth” (as Mel Brooks put it in History of the World: Part I) of the reading, and not quite so simple as all that. As Sondheim put it, “What had begun as a learning experience for the authors became transmogrified into a thinly disguised backers’ audition […] so that the producers can raise the production money and start the highly desired (and overrated) anticipation known as ‘buzz.'”

Don’t get me wrong, workshops are equally aimed at the authors being able to discover the strengths and weaknesses of their work, but there are a few more moving parts, to understate it considerably. Today, a workshop can be — and often is — a semi-production, a full presentation of the material in a rehearsal room with a carefully chosen full-sized fully-miked cast, skeletal sets, suggestions of costumes, minimal props, elaborate staging and choreography, and an orchestra in the form of a small or even full-sized band (in the case of a musical). Throw in a large invited audience, usually of deep-pocketed strangers hoping to be entertained, and let it be the kind of event with performances scheduled to run sometimes as long as two weeks, and you’ve got the average workshop. It’s not unlike seeing a rehearsal of a finished production before it moves into a theater and they start adding the design and tech elements.

The actors are pretty well paid, though there is ultimately more money down the line than upfront, as they receive a small collective percentage or “points” in the final production and all subsequent productions of that script, which dates from the kerfuffle over Michael Bennett’s development of A Chorus Line, a process that consisted largely of using the stories of actual dancers (initially) without proper compensation. It’s certainly not unfair, as the project in question being work-shopped is in development and changing based on everyone’s work, with actors frequently inspiring, say, changes to the script, like cuts or even actual lines. It is for this reason that the right of “first refusal” (i.e., they ask the actor in question to play their role in the final production before anyone else) is built in as well; if the character is cut or changes enough that casting someone else is a better idea, the producer is obligated to buy them out with four weeks’ salary. 

(In all honesty, under either this or the following conditions, I feel not all actors in all situations deserve a cut of the show’s future profits; it should be treated on a case-by-case basis. But that’s unlikely to change any time soon.)

Developmental Labs

Developmental labs… where do I begin? They’re fairly new to the game, and it shows. To this day, no one has been able to adequately explain to me what a developmental lab accomplishes that a reading or workshop doesn’t. There is no earthly reason for this distinction to exist, contractually or otherwise. 

There is a wide range of options for what a finished lab would look like, with differing levels of rehearsal time, staging, and memorization (on the actors’ parts), the idea being that a given lab is devoted to whatever is deemed most useful to the creative team at that specific phase of the show’s development, but who said a workshop or a reading couldn’t have a specific aim? Provided one has the backing, one can do as many readings or workshops as necessary en route to the desired destination, focusing on whatever one wishes.

The primary difference, as far as a producer is concerned, seems to be the money. As of this writing, under a developmental lab contract, actors are paid more weekly upfront, in part to compensate for the fact that they do not receive any percentage/points in the final production of the show and are not guaranteed the first refusal on their part. Actors’ Equity OK’ed this arrangement because shows no longer follow a predictable route to Broadway and there are more developmental steps needed in the current commercial climate. (“…Are there?” is usually my response.)

Producers have taken huge advantage of this lightened financial burden; rarely if ever is a show developed under a traditional workshop contract anymore. Sound business sense, to be sure — when the majority of productions are not profitable, producers don’t want to gamble even more money. Equity, realizing too late that they’ve made a mistake and are interested in preserving union work, has recently begun a campaign (trending as “#NotALabRat” on Twitter) to restructure the developmental lab agreement to better include the actors who helped create the show. They’ve gone on strike, putting developmental labs, workshops, and readings on their “do not work” list and stating further that any non-union person who takes part in a lab, due to producers not being able to afford union performers due to Equity’s demands, will be banned from ever being able to join Equity. Union actors, for their part, are divided in this fight on whether it’s better to work more or be paid more.

Speaking for myself, I agree with Annoying Actor Friend’s words on the subject in 2015. I don’t see why the developmental lab agreement exists, or who thought this was a good idea. Further, you can’t say that Equity isn’t doing exactly what a union is supposed to do in this situation. Section 7 of the National Labor Relations Act states in part, “Employees shall have the right […] to engage in other concerted activities for the purpose of collective bargaining or other mutual aid or protection.” This fits the bill.

I also feel, however, that Equity is having the wrong conversation with the Broadway League. For no discernible reason, they’re fighting to adjust a shit contract that shouldn’t exist to resemble a fine contract that already exists (i.e., putting labs on virtually the same level as workshops). Not to shit-talk, but I’m sure this is why the leaders of Equity are described as “smart fellas” by dyslexics. The more logical choice would be one of two options: 1) fight to abolish the developmental lab contract option, meaning we’re back to just readings and workshops, and if producers switch to readings because workshop money is prohibitive, then that can lead to a whole other discussion (namely, a fight for better compensation for readings), or 2) move to amend the existing workshop contract in some way to reflect today’s economy and bring it somewhat in line with the “advantages” of the developmental lab agreement. I would picture the latter conversation being along the lines of “Look, we’re done with developmental labs, it was a bad deal in the long term, there is no earthly reason for this distinction to exist contractually or otherwise, how about we amend the workshop contract to two options: standard salary, percentage, and right of first refusal, or take more money upfront, agree to a smaller percentage down the line (which is still substantial money if it’s a Wicked or Phantom), lessen the buyout amount commensurate to the other new math, and everybody goes home happy.” 

Additionally, I think that striking from anything not directly related to a lab such as workshops or staged readings is horseshit, especially as the negative publicity surrounding labs will almost certainly lead to producers — even temporarily — pursuing the more lucrative workshops or more stable readings instead, and you would think they’d encourage making fair money under those agreements, but clearly, neither I nor anyone else can tell them how to run their railroad.

And lastly, I don’t believe it’s morally correct for Equity to threaten non-union performers in this way. It doesn’t surprise me in the least (Google “AFL-CIO” and “strong-arm tactics”), but I also don’t know what they hope to accomplish by doing so. For one thing, there are many talented actors, some of them legends (for example, Ted Neeley, who dropped his union status in the mid-Nineties to continue with a North American tour of Jesus Christ Superstar that went non-union and has never rejoined), who make rather a decent living without being in the union. Further, unless SAG-AFTRA backs them up in solidarity (and, as this is so solidly a theater fight not affecting any of their status quo, I doubt they will), non-stage union performers will have no trouble finding film work. Or they join up with AGVA and stick to other performing arts, some of which overlap Equity jurisdiction anyway. For another, we’ve already heard, several times, of Equity performers taking non-union roles under other names to make ends meet, particularly in the present economy. If they seriously think that a person who thinks working more now is more important than making more money later won’t cross the picket line if they need the dough, they’re sorely mistaken. 

Then again, one cannot always credit Equity for intelligence; Lord knows they did the same thing when they invented the tiered and SETA national tour contracts that have virtually decimated the use of the full production contract on the road.

So, what is the best way to go?

Stephen Sondheim, in his book, thinks that such a process is most valuable only when used for the creators’ education and that a workshop (or developmental lab) that is practically a mini-production is virtually worthless and nowhere near as instructive as a simple little reading; he’s not the only one of this persuasion. 

As far as I’m concerned, I think that each — at least for as long as people think developmental labs are a thing — is effective for different reasons, and rather than hew to just one or the other style, I believe that any original work would benefit from all of them, repeated various times in the production process, both to chart the progress of where the show is at for interested investors and to educate the creators.

(Note: Some of the information above was originally posted at gdelgiproducer on May 20, 2013. In the wake of Equity’s #NotALabRat campaign, I thought it singularly appropriate for this to be the next entry ported over. It has been modified for its present audience.)

On Producing and Producers

People always ask me what it is I do as a producer. The answer is both obvious and complex: there are all sorts of producing jobs with somewhat different requirements. Budgets vary dramatically, and politics often change based on the money available. And no matter what, producing is a very involved job; after all, a producer ultimately calls the shots. They raise the money, they book the theater, they run the office… actors, directors, choreographers, designers, everybody from the highest to the lowest has their part to play, but as Mel Brooks put it, “The cast is great, the script is swell / But this we’re tellin’ you, sirs / It’s just no go, you’ve got no show / Without the producers!”

Honestly, I love producing. I love the camaraderie; I love leading a big team, negotiating, debating; I love the fights, the “Kumbaya” moments, the planning, the creative ah-ha’s; I love the meals; I love all the people around. Perhaps that has something to do with the fact that the other half of my life is spent, for the most part, without a social life. Maybe all that alone time makes me need some social time for balance in my life. I can’t say for sure. All I know is that I love producing, and there is, without a doubt, an art to it.

In all fields of entertainment, but particularly in live theater, you run into many kinds of producers. Is one kind better than another? Well, I leave that in the eye of the beholder; “by their fruits, ye shall know them.” But it’s important to know the differences between them, so I’m going to outline each type with a brief description, bearing in mind that most of this is a gross over-simplification of these types’ traits.

  • A performing producer comes from a performance or generally artistic background (but usually an actor, hence the “performing” half of the label). Sometimes they’ve migrated to producing because they’ve been unable to achieve their desired success in their field of choice, sometimes their run of success ended or peaked, and sometimes producing just interested them. Regardless of the reason, they’re generally proficient at a given producing talent, and their position on the team is largely owed to that. There is much industry respect for well-regarded performing producers, and in my opinion, it’s one of the better positions from which to start.
  • A suit is, frankly, my least favorite kind of producer, for a variety of reasons. First of all, they usually don’t come from an entertainment background; as the appellation suggests, they tend to focus on the bottom line instead of the big picture. The kind of people who put the “business” into “show business,” if you will. There’s nothing wrong with that per se, and indeed a suit can be a valued member of a team, but the lack of an entertainment grounding almost certainly comes with a huge knowledge gap in certain areas. However, particularly if the suit has an aptitude for math, you want them doing the books, as it were.
  • My personal favorite, partially because I am one, is the ascended fan. (Why yes, I do read TV Tropes, thank you for noticing.) An ascended fan’s strength comes from their deep-rooted understanding of the field and its history. They gain all of their knowledge from evaluating their favorite — and least favorite — shows. Because their obsessiveness has made them keenly aware of techniques used to positive effect over the years, they often know innately what works, without necessarily knowing why. An ascended fan brings to the table what an interior decorator brings to a living space: the vibe. Through their exhaustive knowledge, an ascended fan can often bring a fresh vision to the scene. (So, yes, some of you may have a future career thanks to fandom, if you choose to focus and stay the course.)
  • A writing producer (a/k/a a self-producer, in the event this person isn’t necessarily the author) not only developed a work of their own but has the money to put it up themselves. There are two extremes in this role, no in-between: either they are surprisingly wonderful or a dreaded spoiled brat. On the one hand, if they just happen to be an ancillary producer and not the creator of the project in question, they can be particularly useful as a creative element if someone walks from a show, and — extremely occasionally — sometimes the person who knows what’s best for a project is the person who gave birth to it. On the other, there are perhaps a handful of people in the world who can successfully produce their work themselves, and when it goes badly, it goes very, very badly.

(Let me clarify: there is nothing wrong with producing your original work to gain experience, but if your goal is to be a successful artist, then you need to leave the producing to others. Producing is a full-time job, with requirements that you as the artist can’t perform objectively. Without any designated producer besides you, there is no instant external feedback, no one to take care of mundane-but-necessary organizational stuff, no one to keep the pulse of the production and make thoughtful, rational decisions about where to go next, and no one to offer encouragement or propel the vision forward when others’ enthusiasm is flagging. Generally speaking, it’s usually much harder to talk yourself down from the proverbial ledge than it is for someone else to do it.)

  • Next up: do you work for a corporation that invested in the musical or play? Are you the only person reporting to them about it or involved in producing duties on their behalf? Congratulations, you’re the walkover! (Or, if you prefer, producer by default.) Usually, you’re not treated very well by your corporate parent if you’re in these shoes, so if you can pull it off, I recommend somehow proving yourself valuable to the rest of the team. Sometimes you can negotiate credit for yourself, thereby establishing a new career for yourself separate from the corporate schmucks.
  • Any theater enthusiast who has read more than one Broadway Playbill is familiar with the kind of producer I call the landlord. (I’m sure the names Shubert or Nederlander, or other lovely family-owned organizations, are ringing bells at this point.) Often the literal owner of the venue (be it a studio, a theater, etc.), sometimes a company that is the corporate parent, or associate of the corporate parent, of the walkover above, the landlord offers the kind of support that, nine times out of ten, merits a slice of the pie automatically.
  • Some slap the pejorative of flop collector on this next crowd (and it’s an easy descriptor, to be sure), but it’s not always a case of people with too little taste, too much money, and not enough discernment. Some in this crowd purposely seek out shows in need of excessive enhancement. That kind of flop collector, frequently with a background in marketing, is usually the sole person with talent and skill in the crowd and has just one thing on their mind — the sale. The artists they’re supporting generally aren’t that great, and the producers in this situation not only think their product sucks; in some cases, they know it sucks. But the fun for them is in manipulating the elements they have, hoping the gamble pays off and they can sell ice in a snowstorm. Some are successful, most aren’t, and neither will turn down the tax write-off (and sometimes as many royalties from foreign and amateur licensing as returns their initial investment; see “most Frank Wildhorn shows”).
  • Then there’s the LudditeFuck me, the Luddite. Ask them to resolve an issue, any issue, but especially a creative difference — you’ll never get an answer. Why? Because they seek good vibes over all else, and the one intelligent thought they ever had is that not having a firm opinion on something, waffling out of difficult decisions, and staying everybody’s friend, is the shortcut to good vibes, however artificial they prove to be. They’re the kind of wishy-washy, useless prat who, when cornered, will tell you that “art is art” and “you can’t objectively say [this song, this line of dialogue, whatever] is bad.” That attitude is no help when we’re trying to solve what everybody else recognizes as a problem. Their bullshit doubt can poison the well, saving a potential show-killer (bad song, awful joke, crappy dialogue, temperamental performer, etc.) from elimination. Thankfully, in their purest form, Luddites are all but extinct; however, every genuine asshole I’ve ever worked with had Luddite tendencies that appeared at the worst possible moment.
  • Due partially to economic factors, and partially to love of the things they enjoyed or that influenced them when they began producing, all of the above — and, likely, the below — often periodically suffer from the devastating disease known as revivalitis, the desire to take a fresh look at a classic, bypassing something new or untried in the process for old favorites in new clothes. It’s not unusual for this person to stockpile revival concepts, hoping to pair them with artists whose creative flow comes from their case of revivalitis. The role of revivalitis sufferers is crucial to the existence of revivals in the first place. Though revivals often (justly) get a bad rap when they’re truly awful, I find that they can be a highly creative medium where the process is often the definition of teamwork. (I admit to some bias, as I have a set of concepts for musical theater chestnuts that I will drag out on this blog at some point.)

(A brief word on revivals, and why some consider them to be more trouble than they’re worth: if you’re a professional producer, it becomes much harder to acquire the rights to revive a favorite of yours, even on a strictly limited basis, without some form of red flag going up to those in control. And your production can fall victim to a quagmire: sometimes the rights are tied up owing to the intricacies of the original production, sometimes professional jealousy rears its ugly head and one may be flagged as “too big” to get the rights [as was the case in 2010 on a great idea I had for Jesus Christ Superstar], etc. The point is, for a variety of reasons, there’s a good chance of blowback. Fighting one’s way through the red tape is possible — hiring an innocuous, unknown partner [a “cut-out” or “gray person,” if you will] to apply for the rights and joining them as a presenter, creating the best must-see production possible, and crossing one’s fingers that the “Glenn Close effect” [named for her replacing Patti LuPone in Sunset Boulevard after garnering such attention, press, and sales on the West Coast that Andrew Lloyd Webber was willing to break Patti’s contract to bring Glenn to Broadway instead] takes hold — but the process gets too involved, comes with a lot of unnecessary agita and risk, and for what result? If one is successful, a lot of money goes into other people’s pockets, as the royalties are already divvied up at least once because of the original production(s). As a producer, the sensible thing to do is to cultivate a catalog of original pieces that put more cash in your hand as opposed to someone else’s. Having said that, however, some can’t stop loving other shows, and wanting to put their personal stamp on them, any more than they can stop breathing.)

  • Next up is the person that I call Charlie (referencing the title character from Charlie’s Angels), or Phil if you prefer a more current metaphor (referring to the agoraphobe who largely communicates by speakerphone from American Dad). If you’re like Charlie or Phil, you’re an absentee producer who rarely bothers to show up in person, and more often works from home or some other location, or in the worst-case scenario hires a walkover to do their grunt work uncredited. A Charlie or Phil is pretty rare, almost the rarest breed in the business; unless you’re an industry mogul, generally you can’t get away with this, but there are certain exceptions (I say, as I nervously glance in the mirror and realize I’m a young man still living with his family who can’t avoid spending more time in NY for too much longer). At any rate, the fun part of producing is what goes on with the show while you’re there, so being a Charlie or Phil is not something to which one should aspire.
  • On the exact opposite side of the coin from a Charlie or Phil is a Steve, here referring to the late Steve Jobs and his hands-on management style as CEO of Apple. A “Steve” never wants to leave the room. Ever. For anything. Whatever their definition of a great moment may be, they never want to miss it. Generally, they are involved in nearly every aspect at all times; they may delegate certain tasks, but they carefully inspect the work upon completion, and even when they’re delegating, a “Steve” usually resorts to the “helicopter parenting” kind of delegation. Again, nothing wrong with that, per se, but one again runs the risk of losing sight of the big picture. Where a suit might lose sight of it because they’re not looking at it closely enough, a Steve might lose sight of it because they’re so detail-oriented they’re looking at it too closely.
  • This one is always a pain in the ass in real life, and no less so in the boardroom. Remember when you were a kid, and you and your best friend decided to… I dunno… go on a trip? And you planned it out and discussed it for a long time; it became really important to both of you, and you got super excited about it. And then, inexplicably, your friend decided to include someone only they knew. Someone who instinctively rubbed you the wrong way because they thought their outsider input was just as valuable as yours and kept offering their unwanted two cents. And suddenly your friend listened to them more than you, and this fucker gummed up the process and you never went on the trip because your friend got irritated when you weren’t as open to the third party’s ideas. Well, that little shit grew up, learned different ways to insinuate themselves, and now they’re the interloper on your team. The interloper is usually the friend — or at least has the trust — of someone on the creative team. If the show happens to be that team member’s brainchild, you have a 50/50 shot of being fucked. Every show-related decision you make is going to be second-guessed if you don’t deal with the interloper post-haste. Pro tip: give that person some busy work. You may hate to admit it, but this type usually has some actual chops, and they’re not trying to piss you off; if working hard will please you, there’s a good chance they’ll do it. Once the interloper effectively buys into your leadership, they relinquish their influence.
  • For this next one, take the interloper. Increase their ego, and decrease their skills and understanding of the producing process. Add to the soup that they are (often) a member of the creative team; let’s say their agent got them a generous creative control clause in their contract that turned into a nebulous producing role. What luck! (For them anyway.) You’ve got the armchair quarterback. Far more overbearing than the interloper, the armchair quarterback believes that, just because they know something about another part of the process, they’ll be able to run the production. Like the interloper, you have a 50/50 shot of being fucked; if you let them effectively take over, it can work in your favor if they genuinely know what they’re doing, but if they suffer from cranial-rectal inversion (i.e., their head is firmly wedged up their ass), the results can be disastrous. And giving them busy work like you would the interloper is a risky call unless you want to clean up after them and deal with the resulting bruised ego. The worst part of this equation is their (possible) position on the creative team. If you piss off an interloper, there’s a better-than-decent chance they’ll just leave and you can count your blessings; piss off an armchair quarterback, and you’ll likely still have to deal with them every day. My simple advice: when necessary, assert yourself in a way that leaves no doubt about who is in charge.
  • Finally, rarer than a navel on Adam, the elusive hybrid, the balancing force in production, who usually has the best qualities of all of the above. If you can find them, fit them for LoJack, implant a tracking chip, whatever it takes. You want this person on your team for life, at all costs.

Hope you have a slightly better idea of what I deal with, what I do, etc. Just don’t ask me how the hell I handle it!

(Note: The above was originally posted at gdelgiproducer on April 18, 2013. It has been modified for its present audience, incorporating some material from a post at gdelgidirector on May 25, 2016.)

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