Work on the next set of proposals is taking me a little longer than I anticipated, so I figured I’d keep this ball rolling in the meantime. As you may recall, I asked for questions, and you didn’t disappoint. The questions have gotten progressively deeper, much to my surprise, and I’m glad to get the chance to interact with my readers in this fashion. (Again, I’ve rephrased some of these, with the permission of those who submitted questions, to more clearly get at what they meant.)
…I’ve never thought about that! I guess I would form a group. Of course, the first thing one must decide when forming such a group is what the talent base will be, and if it’ll be a garden-variety community/regional theater or specialize in particular types of casting/material (one local example of the latter is Providence Black Repertory, which offers programming inspired by the African Diaspora’s cultural traditions). The type of group you decide to create will inform your audience base as well. Bearing in mind how I started in this industry, and at what age, I think I’d like to run a program that offers performing arts and technical theatrical training to youth between the ages of, say, 12 and 21, with a specific focus on musicals, and in particular discovering and sharing things about pop culture, and how we view ourselves as a result of it, through them. I feel like this would interest a lot of parents of potential performers (and techies), because the performing arts offer kids an opportunity to enhance their literacy skills and discover latent talents, and in the best setting, they instill self-confidence that fosters hope for one’s future. It also helps develop an appreciation for the arts that is sadly not being reinforced in the American school system today (as I’ve mentioned before). The ideal experience for these kids would share insight into personal responsibility, introduce the fascination involvement with performance can bring, and generate discerning audiences of the future. I wouldn’t be looking to develop professional artists, although it’s great if that’s what they want to do; my goal would be to encourage creativity and a love for the arts and to use them to inspire growth, teach skills, and inform. A success story for my group would be someone who got involved and became a transformed individual, able to tackle any challenge and ready to become a contributing citizen.
That’s an interesting question, and there are two ways to answer it: getting started on a revival or being hired to replace a previous creative team on a show (a good example of which would be Finding Neverland, which opened in the UK with one writing and creative team and had replaced all of those elements by the time it reached Broadway). So, with that in mind, my answer will focus on both possibilities. Working on a revival is simpler, to me, than replacing the team on something new; the show already exists, and you know it works, or else it wouldn’t be coming back. It’s a proven commodity if you will. The only real hassles are getting the rights, which can be denied to you for a variety of reasons at any time, and, if you’re commercially minded, the fact that the pie, so to speak, has already been sliced and consequently, instead of making tons of money on an original, you’re mostly raking in the dosh for other people instead. Taking over an existing show and reshaping it is a horse of a different color; it’s stimulating, but for other reasons. On the positive side, your work is cut out for you — there’s already an existing version of this show, and you know it doesn’t work or you wouldn’t have been called in. Having something to look at allows you to trust your judgment and avoid making the same mistakes in your overhaul, or to plead the case of something on which the head honcho is missing the boat. But the negative is that you’re constantly walking on eggshells, in terms of both navigating the previous creative team’s hurt feelings and also the possible animosity of actors (provided the cast is retained), who get very protective of people and material they’ve already worked with, to the new boss. (I’m reminded of the story of how Stephen Schwartz auditioned his new score for Godspell to the original cast, who sat there with blank faces before grabbing a couple of guitars and running through their rougher previous version.) If you can do a better job than what you saw, it considerably lessens the sting, but it’s no picnic. Still, the success, should it come, is worth the effort. (In fact, one of our best original projects is one where my boss came in and replaced the whole creative team; it works, and it’s going to get even better once we give it another shot of adrenaline.)
The actual first project is lost to the mists of time, sadly. (Because of the sheer volume of projects, not all of which reach fruition, I believe producers’ memories age faster than the average schmo; as my boss once put it, “It all becomes art fudge.”) A cursory glance at the Yahoo! email account I used at the time, however, shows I initially received budget proposals for a Hair revival and an original Whoopi Goldberg-targeted vehicle as examples of what kinds of shows I’d be working on.
In the industry, it’s something to be ashamed of, but I out-and-out love Tanz der Vampire. However, though I see a lot of love for Elisabeth, Rebecca, and more out there, I find I just can’t get into other foreign shows. (Among those that bug me: I’m surprised Notre Dame de Paris has a fandom; I find it a lovely candidate for an insomnia cure. I much prefer Disney’s Hunchback, which, though it’s had foreign runs, is technically American in origin. Just don’t get me started on how I prefer the original Berlin production to the licensed version…)
One of my greatest highs was the first time I made money on a project. I’d been producing since I was 15, and as is the case 99% of the time in this business, it looked like all talk and no result until then. I tried to tell myself that while it doesn’t pay 24/7, 365, it’s what I love to do and I do it well, but back then, people looked at it with a jaundiced eye and frequently asked me when I’d get a real job. That is, they did, until I handled an image rights negotiation for the Estate of Michael Jackson in the Asian market in 2009 (a pachinko manufacturer wanted to use his likeness and clips of his performances for a themed device). Though the project involved came to naught, I made a couple of grand for my trouble. It was the first tangible proof my work was worthwhile, so I can’t fault that as a high point. The lowest point, sadly, involves one of my great loves, Tanz der Vampire. But because legal action may be coming up on that project within the next twelve months, I can’t say much more about it here. (I’m sorry I have to leave such a tantalizing breadcrumb without the rest of the loaf, but you asked and I chose to answer as honestly as I was able.)
Another question with two possible answers; in this case, I could answer from a purely artistic standpoint or a purely economic standpoint. As is my wont, I choose both. Artistically, my view on the current state of musicals is immaterial, because opinion in the arts can only be subjective. Speaking for myself, do I like most new musicals? Nah, they’re not my style; they’re not what I grew up with or what I like. And I question why someone would pay $200 a ticket to see the musical version of a movie that plays constantly on TV for free. But what I like has nothing to do with what sells, and what sells is ultimately the key indicator of success for a producer. From that standpoint, Broadway isn’t dead or dying, and never will be. Broadway can’t be “destroyed” by anything. Now, I get why folks are upset; the days of producers taking a risk on a show that didn’t rely on big-screen familiarity or popular music seem to be over. Like today’s movies, Broadway shows are so expensive to produce that investors are reluctant to buy into an unproven property. And risk-averse Broadway wants as much of a sure thing as it can get. So they produce a glut of “sure things,” and then discover they aren’t a blueprint for success 100% of the time. But there has never been a time in my memory when everyone was happy with the state of Broadway. Go back a quarter century, and people bitched that all the big shows were imports from London’s West End. Over the past few decades, every time trends shift slightly, people (I call their type the “Nostra-dumbass”) bemoan the death of the Great White Way, and they’ve never been right. Unless every theater suddenly closes up shop, they’ll have a hard time convincing me otherwise. This trend of jukebox and screen-to-stage musicals will pass, and it’ll be replaced by something new for us to complain about. Complaining is part of the Broadway experience. As long as there’s an audience willing to believe in it, and to shell out the money, Broadway’s not going anywhere any time soon.
That’s about enough for now. I have more answers to your questions, but they will come in the next episode. See you then!